Work on Climate : Market and Competitor Analysis

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Work on Climate is a global community and resource hub focused on building the workforce needed to combat climate change. They offer a platform for connecting individuals with experts, resources, and job opportunities in the climate space. Work on Climate also supports organizations in developing climate workforce strategies and facilitates research to understand and overcome barriers to a just and equitable green economy transition.

Company : Work on Climate

Industry : Climate TechWorkforce DevelopmentGreen Economy

Major Markets

United States

India

United Kingdom

Key Competitors

Terra.do

Climatebase

GreenBiz Group

Work on Climate Key Value propositions

Community

Career Resources

Climate Action

Workforce Solutions

Work on Climate Latest news

Work on Climate - Making Climate Work Mainstream

... new ideas and help more people like themselves begin working on climate. ... On top of this, I also got to know the amazing team at Reflective Earth in the ...

Work on Climate | LinkedIn

http://workonclimate.org/. External link for Work on Climate. Industry: Non ... We also have a new climate finance community! For professionals ...

Announcing the Working Group on Advanced STEM in Cleantech

Apr 23, 2024 ... ... New York and New Jersey. Our main goal? Fill the urgent gap for ... work together in coordination by Work on Climate. We're setting out ...

Katharine Bierce, PMP, CSM on LinkedIn: #workonclimate ...

May 24, 2023 ... I am so excited to be joining the #workonclimate movement at the Building Decarbonization Coalition. It's a fully remote nonprofit based in ...

Work on Climate SWOT Analysis

Strengths

Strong community focusRich career resourcesData-driven insights

Weaknesses

Reliance on online platformPotential lack of brand awarenessDependence on funding and partnerships

Opportunities

Expand global reachDevelop corporate partnershipsOffer specialized training programs

Threats

Competition from established platformsEconomic downturn impacting hiringChanging climate policy landscape

Top Marketing Strategies for Work on Climate

Targeted Content Marketing and SEO

Create valuable content that addresses the specific needs of both individuals and organizations within the climate workforce. Optimize this content for search engines to attract a wider audience and build authority within the industry.

Strategic Partnerships and Collaborations

Partner with leading organizations in climate tech, sustainability, and workforce development to expand reach and offer more valuable resources to members. This can include joint events, workshops, and content creation.

Regional Expansion and Local Engagement

Leverage their existing pilot program in NY/NJ to expand their reach to other key regions with significant climate action and green economy growth. This can include organizing local events, forming partnerships with regional universities and institutions, and tailoring content to regional needs.

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Work on Climate User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Sustainability Analyst

Industry :

Renewable Energy

Education :

Master's Degree, Environmental Science

Preferred platforms

GOALS

Transition into a leadership role within her renewable energy company, focusing on developing and implementing impactful sustainability strategies
Become a recognized thought leader in the field of renewable energy, publishing articles and speaking at industry events
Leverage her expertise to advocate for policy changes that promote renewable energy adoption and combat climate change

Frustrations

Encountering resistance to innovative sustainability proposals due to budgetary constraints or lack of perceived value
Feeling overwhelmed by the rapid pace of advancements in renewable energy technologies and struggling to stay at the forefront
Experiencing difficulty in quantifying the impact of her sustainability efforts and effectively communicating their value to stakeholders

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Transition his career into the climate tech space, utilizing his technical skills to develop software solutions for climate change mitigation
Gain a deeper understanding of climate science and the technical challenges within the field to identify impactful projects
Network with other professionals in the climate tech industry and explore potential career opportunities

Frustrations

Lacking practical experience in climate-related fields, making it challenging to break into the industry
Finding difficulty in identifying specific climate tech roles that align with his software engineering skills
Feeling uncertain about the most effective way to leverage his expertise to make a tangible impact on climate change

Name:

Sarah Patel

Age :

24

Gender :

Female

Occupation :

Recent Graduate

Industry :

Nonprofit

Education :

Bachelor's Degree, Environmental Studies

Preferred platforms

GOALS

Secure a fulfilling entry-level position at an environmental nonprofit that aligns with her passion for climate justice and social equity
Gain hands-on experience in designing and implementing community-based climate action initiatives
Develop a strong professional network within the environmental sector to learn from experienced professionals and explore future career pathways

Frustrations

Facing a competitive job market for entry-level environmental roles with limited prior work experience
Encountering a lack of diversity and representation within the environmental field, particularly in leadership positions
Feeling overwhelmed by the magnitude of the climate crisis and the seemingly insurmountable challenges ahead

Work on Climate Geographic and Demographic Insights

Geographic Insights: The United States and India are the top two markets, representing a combined market share of 75%. The platform also sees significant interest from the UK, Germany, and Canada.

Top Countries

United States
60%
India
15%
United Kingdom
10%
Germany
7.5%
Canada
7.5%

Demographic Insights: The platform appeals primarily to users aged 25-34, followed by 18-24 and 35-44. There's a slight preference for the platform among males compared to females.

Age Distribution

Gender Distribution

Work on Climate Socio-economic Profile

Household and Income Insights: The platform attracts users across diverse household sizes, with a significant portion from 2-person and 3-4 person households. The income distribution leans towards middle-income users.

Educational and Employment Insights: A majority of users are full-time employees with University or College level education, followed by Postgraduate degrees. The platform attracts a smaller percentage of unemployed individuals and students.

Households Size

Income Distribution

Education Level

Employment Status

Work on Climate Behavioral Insights

Interest-Based Insights: Users are passionate about sustainability, renewable energy, environmentalism, climate science, social impact, green technology, and policy advocacy.

Technology and Social Media Usage: Users primarily access the platform via desktops, with a preference for LinkedIn, Twitter, and YouTube for networking and information.

Interests

SustainabilityRenewable EnergyEnvironmentalismClimate ScienceSocial ImpactGreen TechnologyPolicy Advocacy

Device Breakdown

Social Media Usage

Work on Climate Top Competitors

Competitor	Estimated market share	Top domains
Terra.do	40%	Climate Education, Career Transition, Community
Climatebase	35%	Job Board, Climate Tech, Career Resources
GreenBiz Group	25%	Sustainability News, Corporate Sustainability, Events

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