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Executive Summary

Work on Climate is a global community and resource hub focused on building the workforce needed to combat climate change. They offer a platform for connecting individuals with experts, resources, and job opportunities in the climate space. Work on Climate also supports organizations in developing climate workforce strategies and facilitates research to understand and overcome barriers to a just and equitable green economy transition.

Industries

Climate TechWorkforce DevelopmentGreen Economy

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Work on Climate Top Products

Brand Positioning

Customer Sentiments

Work on Climate Key Value Propositions

Community
Career Resources
Climate Action
Workforce Solutions

Work on Climate SWOT Analysis

Strengths

Strong community focus

Rich career resources

Data-driven insights

Weaknesses

Reliance on online platform

Potential lack of brand awareness

Dependence on funding and partnerships

Opportunities

Expand global reach

Develop corporate partnerships

Offer specialized training programs

Threats

Competition from established platforms

Economic downturn impacting hiring

Changing climate policy landscape

Work on Climate operates within the climate tech and workforce development industries. They bridge the gap between individuals passionate about climate change and organizations seeking a skilled workforce to build climate solutions. Their work addresses the growing demand for climate-focused professionals across various sectors transitioning towards a green economy.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Work on Climate Target Audience

View Details

Geographic Insights

The United States and India are the top two markets, representing a combined market share of 75%. The platform also sees significant interest from the UK, Germany, and Canada.

Top Countries

United States flag

United States

60% market share

India flag

India

15% market share

United Kingdom flag

United Kingdom

10% market share

Germany flag

Germany

7.5% market share

Canada flag

Canada

7.5% market share

Work on Climate Audience Segments

Work on Climate targets individuals passionate about addressing climate change, including professionals seeking or transitioning into climate-related careers, and organizations building climate solutions or supporting workforce development for the green economy. They aim to connect individuals with resources, networks, and opportunities while assisting organizations in building a skilled and diverse climate workforce.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Work on Climate

Targeted Content Marketing and SEO

Create valuable content that addresses the specific needs of both individuals and organizations within the climate workforce. Optimize this content for search engines to attract a wider audience and build authority within the industry.

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Strategic Partnerships and Collaborations

Partner with leading organizations in climate tech, sustainability, and workforce development to expand reach and offer more valuable resources to members. This can include joint events, workshops, and content creation.

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Regional Expansion and Local Engagement

Leverage their existing pilot program in NY/NJ to expand their reach to other key regions with significant climate action and green economy growth. This can include organizing local events, forming partnerships with regional universities and institutions, and tailoring content to regional needs.

Learn more

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