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The College of Wooster is a private liberal arts college located in Wooster, Ohio. They are known for their strong emphasis on mentored undergraduate research, with their Independent Study program being a hallmark of their academic experience. The College prides itself on its diverse community and commitment to experiential learning opportunities.
Company : The College of Wooster
Industry : Higher EducationLiberal ArtsUndergraduate Research
The College of Wooster Key Value propositions
The College of Wooster Latest news
Wooster News — The College of Wooster
Wooster grad selected for two-year Peace Corps service in Africa. Thomas Pitney '24, a double major in political science and French & Francophone studies at The ...
The Wooster Voice – The College of Wooster's student-run ...
Front Page News Top Stories · AAUP holds second meeting in academic freedom ... Wooster launches search for new director of campus safety. Front Page ...
The College of Wooster
What can I do at Woo? · News · Events · Educators · Visit Wooster · Virtual Campus Tour.
Inside – at The College of Wooster
The version of WordPress running inside.wooster.edu has been updated. You can find out more about the new features and updates from the wordpress.org post. Want ...
The College of Wooster SWOT Analysis
Strengths
Strong emphasis on mentored undergraduate researchDiverse student body and facultyCommitment to experiential learning opportunities
Weaknesses
Relatively small endowment compared to some competitorsLocation in a small town may not appeal to all studentsCan be overshadowed by larger, more well-known universities
Opportunities
Expand online program offerings to attract non-traditional studentsIncrease fundraising efforts to enhance financial aid packagesDevelop strategic partnerships with businesses and organizations for internships and career placement
Threats
Increasing competition from other institutions for a shrinking pool of college applicantsRising costs of higher education and student debt concernsPotential economic downturns that could impact enrollment and donations
Top Marketing Strategies for The College of Wooster
Content Marketing & SEO Optimization
Create high-quality content showcasing the College's unique features, like the Independent Study program, and optimize it for search engines to attract prospective students and families seeking a strong liberal arts education with research opportunities. This will improve organic website traffic and generate leads from potential applicants.
Targeted Social Media Campaigns
Utilize social media platforms like Instagram and Facebook to target specific demographics, such as STEM-interested students, international applicants, and alumni, with engaging content showcasing the vibrant campus life, diverse community, and unique academic offerings at Wooster. This will increase brand awareness and attract a wider range of qualified candidates.
Virtual Open House and Online Events
Host virtual open house events and webinars showcasing the College's facilities, faculty, and student experiences to reach a wider audience, including international students and those who may not be able to visit campus in person. This will provide a more accessible and convenient way to learn about Wooster and increase engagement with potential applicants.
The College of Wooster User Persona
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The College of Wooster Geographic and Demographic Insights
Geographic Insights: The College of Wooster primarily attracts students from the US, constituting 90% of their student base. China, India, South Korea, and Nepal make up a smaller portion of international students.
Top Countries
United States
90%
China
3%
India
2%
South Korea
1.5%
Nepal
0.5%
Demographic Insights: The College of Wooster's target audience is largely composed of prospective students aged 18-24 (65%), with a slight female majority (52%). A significant portion also includes older individuals (35+) interested in alumni engagement or donation.
Age Distribution
Gender Distribution
The College of Wooster Socio-economic Profile
Household and Income Insights: The College of Wooster attracts students from diverse household sizes with a concentration in the 2-4 member range. The income distribution leans towards middle-income families.
Educational and Employment Insights: The vast majority of the target audience are students (80%) currently pursuing high school education (93%).
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Income Distribution
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Employment Status
The College of Wooster Behavioral Insights
Interest-Based Insights: Prospective students show interest in education, STEM fields, travel, culture, music, and arts, reflecting a well-rounded and globally aware mindset.
Technology and Social Media Usage: Prospective students primarily use Youtube, Instagram and TikTok, showing a preference for visual platforms. They are active on both mobile and desktop devices.
Interests
Device Breakdown
Social Media Usage
The College of Wooster Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Kenyon College | 15.2% | Liberal Arts, Humanities, Creative Writing |
| Oberlin College | 20.3% | Liberal Arts, Music Conservatory, Social Justice |
| Denison University | 18.5% | Liberal Arts, Performing Arts, Sciences |
