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The College of Wooster Target Audience
The College of Wooster's target audience is prospective students, including those interested in STEM fields, international students, and students seeking a liberal arts education with strong research opportunities. They also target alumni and families, with events like Reunion Weekend and opportunities for engagement. The College also seeks to attract donors interested in supporting financial aid, experiential learning, mentored research, campus life, and faculty and staff development.
User Segments
The College of Wooster Geographic Distribution
The College of Wooster primarily attracts students from the US, constituting 90% of their student base. China, India, South Korea, and Nepal make up a smaller portion of international students.
Top Countries
United States
China
India
South Korea
Nepal
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The College of Wooster attracts students from diverse household sizes with a concentration in the 2-4 member range. The income distribution leans towards middle-income families.
Employment Status
Income Distribution
Education Level
The College of Wooster Behavior Analysis
Behavior Profile
Device Breakdown
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