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The College of Wooster Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 16
Gender: Female
Occupation: High School Student
Education: High School
Amelia, The Aspiring Scholar
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: InstagramYouTubeTikTok
Goals
- To gain admission into a top-tier liberal arts college that offers strong academic programs and opportunities for independent research
- To secure scholarships or financial aid to make a high-quality education affordable and accessible
- To develop strong critical thinking, problem-solving, and communication skills to prepare for future career success.
Pain Points
- Feeling overwhelmed by the vast number of college options and the complex application processes, including essays and standardized tests
- Worrying about the financial burden of college and how to secure sufficient funding to attend their dream school
- Struggling to balance demanding academic coursework with extracurricular activities, leadership roles, and personal interests.
The College of Wooster Geographic Distribution
Primarily targets US students, with notable international reach, particularly in India and China, reflecting global appeal for its specialized liberal arts education.
Top Countries
United States
80%
India
5%
China
3%
Canada
2%
United Kingdom
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often come from mid to high-income households, with 3-4 person households being most common, emphasizing value in education.
Employment Status
Income Distribution
Education Level
The College of Wooster Behavior Analysis
Behavior Profile
Mentored Research
Independent Study
Experiential Learning
Internships
Critical Thinking
Problem-Solving
Communication Skills
Academically Motivated
Intellectual Curiosity
Collaboration
Community Engagement
Online Programs
Social Media Usage
YouTube
Instagram
TikTok
Facebook
LinkedIn
Outdoor Recreation
Arts and Culture
Device Breakdown
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