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WITI Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Junior AI Engineer

Education: Master's Degree, Artificial Intelligence

Age: 22

Gender: Female

Occupation: Software Developer Intern

Education: Bachelor's Degree, Computer Science

Age: 26

Gender: Female

Occupation: Cybersecurity Analyst

Education: Master's Degree, Cybersecurity

Amelia, The Aspiring AI Engineer

Amelia, The Aspiring AI Engineer

Age: 24
Gender: Female
Occupation: Junior AI Engineer
Education: Master's Degree, Artificial Intelligence
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • To master cutting-edge AI technologies and algorithms
  • To contribute to impactful AI projects that solve real-world problems
  • To network with leading professionals in the AI field and secure mentorship opportunities.

Pain Points

  • Difficulty in finding entry-level AI roles that offer genuine growth
  • Keeping up with the rapid pace of AI innovation and new tools
  • Lack of female role models and mentors in specialized AI fields.

WITI Geographic Distribution

WITI has a strong global presence, with the majority of its user base concentrated in North America, particularly the United States and Canada, followed by key markets in Europe and Asia-Pacific.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
India flag

India

5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

WITI's target users are predominantly in mid to high-income brackets, often residing in 2-4 person households, indicating established professionals.

Employment Status

Income Distribution

Education Level

WITI Behavior Analysis

Behavior Profile

Networking
Professional Development
Learning
Collaboration
Mentorship
Seeking Advancement
Skill Development
Career Navigation
Overcoming Challenges
Staying Current
Community Engagement
Proactive Growth
Information Seeking
Wellness Focus
Attending Events
Social Media Usage
Digital Learning
Seeking Support
Leadership Aspirations
Building Portfolio

Device Breakdown

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