WITI Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

National Center for Women & Information Technology (NCWIT)

Girls Who Code

AnitaB.org

Top Marketing Channels

National Center for Women & Information Technology (NCWIT)

Content Marketing
Examples: Reports & Publications, Blog posts, Infographics
Campaigns: Scorecard Reports, Promising Practices Series, By The Numbers Campaign

Digital Marketing
Examples: Website, Email newsletters, Social Media (LinkedIn, Twitter)
Campaigns: NCWIT News Digest, Aspirations in Computing Showcase, Equity in Tech Newsletter

Event Marketing
Examples: Summit, Award Ceremonies, Webinars
Campaigns: NCWIT Summit on Women and IT, Aspirations in Computing Awards, NCWIT Engaging Girls in CS Webinar Series

Direct Sales (Institutional Partnerships)
Higher Education Alliance, K-12 Alliance, Workforce Alliance
Partnership Recruitment Program, Alliance Membership Drive, Research Collaboration Initiative

Grant Funding & Sponsorships
Corporate sponsorships, Foundation grants, Government contracts
NCWIT Impact Sponsorship Program, Federal Grant Application Cycle, Philanthropic Partnership Outreach

Consulting Services
Diversity & Inclusion consulting, Workforce development workshops, Curriculum development support
Custom D&I Solutions, Inclusive Culture Training, STEM Education Partnerships

Strong focus on K-12 and Higher Education

Data-driven research and reports

Extensive network of academic and corporate partners.

May appear more academic than community-focused

Limited direct engagement with individual professionals outside institutional frameworks

Funding reliance on grants and sponsorships.

Expand into more corporate training programs

Leverage research for broader public advocacy

Develop more online resources for individual educators and students.

Competition from organizations with direct individual memberships

Changes in grant funding priorities

Difficulty in scaling impact beyond institutional partners.