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KID Museum is a non-profit experiential museum and educational makerspace located in Bethesda, Maryland. They provide hands-on learning experiences designed to foster creativity, problem-solving skills, and a passion for STEM subjects. They offer a variety of programs, including field trips, after-school programs, camps, and community events, all centered around maker education.
Company : KID Museum
Industry : EducationMuseumSTEM Learning
KID Museum Key Value propositions
KID Museum Latest news
Kid-Museum.org
KID Museum is our region's largest center for maker learning for youth. We empower the next generation with the skills to invent the future by delivering ...
KID Museum | LinkedIn
http://www.kid-museum.org. External link for KID Museum. Industry: Museums, Historical Sites, and Zoos. Company size: 11-50 employees. Headquarters: Bethesda ...
Visit - KID Museum
VISITING ARTISTS. All Ages. KID Museum is proud to welcome visiting artists to our new flagship location. ; BIRTHDAY PARTIES. Ages 5+. Make, create, and ...
My Summer Internship at D.C.'s KID Museum — by Anthony ...
Aug 22, 2023 ... News & Events › ... Karen Richman, as well as to Dorothy Jones-Davis, Chief Impact Officer of KID Museum and my main supervisor for the summer.
KID Museum SWOT Analysis
Strengths
Unique, hands-on learning experiences.Strong focus on in-demand STEM skills.Established partnerships with schools and organizations.
Weaknesses
Limited geographic reach due to physical location.Reliance on funding and donations.Potential difficulty in scaling programs.
Opportunities
Expand online offerings and virtual programs.Develop partnerships with corporations for sponsorship.Create traveling exhibits or outreach programs.
Threats
Competition from other educational entertainment options.Economic downturn impacting funding and attendance.Changing educational trends and priorities.
Top Marketing Strategies for KID Museum
KID Museum User Persona
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KID Museum Geographic and Demographic Insights
Geographic Insights: KID Museum's primary target market is the United States, with a strong focus on the DC/MD/VA area. They see minimal international engagement.
United States
95%
Canada
2%
United Kingdom
1%
Australia
1%
Germany
0.5%
Demographic Insights: KID Museum's target audience is primarily parents aged 35-44 with a slight female skew. This aligns with the demographic of parents seeking enriching activities for their K-8 children.
KID Museum Socio-economic Profile
Household and Income Insights: KID Museum attracts families with 3-4 members predominantly, indicating a focus on households with children. The income distribution suggests they appeal to a range from middle to upper-middle income brackets.
Educational and Employment Insights: The majority of target users are likely employed full-time and hold at least a university or college degree, reflecting a demographic focused on education and career.
KID Museum Behavioral Insights
Interest-Based Insights: Target users are interested in parenting, education, technology, STEM, family activities, children's books, and arts and crafts, indicating a focus on children's development and family-oriented experiences.
Technology and Social Media Usage: Users prefer YouTube, Instagram, and Facebook, suggesting a preference for visual platforms. They primarily access content on mobile devices and desktops.
KID Museum Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
National Children's Museum | 30% | Museum, Children's Activities, Education |
Smithsonian National Museum of Natural History | 25% | Museum, Natural History, Education |
Maryland Science Center | 20% | Science Center, STEM Learning, Education |