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Visit Salt Lake Target Audience

The target audience for this business is tourists and visitors to Salt Lake City, Utah. This includes people interested in outdoor recreation (skiing, snowboarding, hiking, biking), arts and culture (museums, theaters, festivals), and culinary experiences. The website also specifically targets LGBTQ+ travelers and those seeking family-friendly activities.

User Segments

Visit Salt Lake Geographic Distribution

Visit Salt Lake attracts a predominantly domestic audience, with the US contributing to a significant majority of visitors, followed by Canada and other international markets.

Top Countries

United States flag

United States

80%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

3%
Germany flag

Germany

2%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience for Visit Salt Lake typically falls within the middle-income bracket and often travels in groups of 2-4 people.

Employment Status

Income Distribution

Education Level

Visit Salt Lake Behavior Analysis

Behavior Profile

Device Breakdown

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