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Visit Salt Lake is a tourism organization that promotes Salt Lake City, Utah as a travel destination. They provide information on attractions, activities, dining, lodging, transportation, and events in and around Salt Lake City. They also offer travel packages and deals to enhance the visitor experience.
Company : Visit Salt Lake
Industry : TravelTourismHospitality
Visit Salt Lake Key Value propositions
Visit Salt Lake Latest news
Salt Lake City Hotels, Restaurants, Events, Things to Do & Shopping
Whether you're visiting Salt Lake City for business or taking a vacation, we're here to help you plan the perfect trip. See our guides to hotels, things to ...
Salt Lake City Events
Salt Lake Events. Keep your calendar open. We keep ours full. From live music to children's theatre. Festivals to ballet. Hands-on science to fascinating nature ...
Salt Palace Convention Center | Salt Lake City Meetings
Photo of a large open area at the Salt Palace Convention Center from the top of ... visitsaltlake.com · Contact. Speak to our sales and services staff ...
The Top Pioneer Day Events in Salt Lake
Jun 17, 2024 ... Pioneer Heritage Festival · July 24th · This Is the Place Heritage Park ; Pioneer Day Rodeo · July 19-24th · Utah State Fairpark ; Deseret News ...
Visit Salt Lake SWOT Analysis
Strengths
Strong online presence with an informative website.Partnerships with local businesses and attractions.Targeted marketing towards specific travel interests.
Weaknesses
Reliance on seasonal tourism.Competition from other mountain destinations.Potential negative impact of economic downturns on travel.
Opportunities
Expand marketing efforts to international markets.Develop sustainable and eco-friendly tourism initiatives.Partner with travel bloggers and influencers to increase visibility.
Threats
Negative environmental impacts on natural attractions.Economic instability affecting travel and tourism spending.Increasing competition from other destinations.
Top Marketing Strategies for Visit Salt Lake
Visit Salt Lake User Persona
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GOALS
Frustrations
Visit Salt Lake Geographic and Demographic Insights
Geographic Insights: Visit Salt Lake attracts a predominantly domestic audience, with the US contributing to a significant majority of visitors, followed by Canada and other international markets.
Top Countries
United States
80%
Canada
10%
United Kingdom
3%
Germany
2%
Australia
1.5%
Demographic Insights: Visit Salt Lake sees an even split between male and female visitors. The platform attracts a younger demographic, with 25-34 year olds showing the highest engagement.
Age Distribution
Gender Distribution
Visit Salt Lake Socio-economic Profile
Household and Income Insights: The target audience for Visit Salt Lake typically falls within the middle-income bracket and often travels in groups of 2-4 people.
Educational and Employment Insights: The majority of users are employed full-time with a university or college degree, indicating a well-educated and financially stable target audience.
Households Size
Income Distribution
Education Level
Employment Status
Visit Salt Lake Behavioral Insights
Interest-Based Insights: The user is interested in travel, particularly outdoor recreation, food tourism, and exploring national parks, while also valuing sustainability and music.
Technology and Social Media Usage: The user prefers YouTube and Instagram for consuming content and uses a mix of desktop, Android, and iOS devices, suggesting a tech-savvy audience.
Interests
Device Breakdown
Social Media Usage
Visit Salt Lake Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Visit Denver | 40% | City Tourism, Outdoor Recreation, Arts and Culture |
| Discover Moab | 30% | Adventure Tourism, National Parks, Outdoor Recreation |
| Visit Park City | 15% | Luxury Travel, Winter Sports, Mountain Resorts |
