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Executive Summary

Industries

TourismHospitalityEvent Management

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Visit Salt Lake Top Products

Sonic Drive-In Restaurant Listing
Rincon Salvadoreño Restaurant
Don Pollo Mexican Grill

Brand Positioning

Visit Salt Lake positions itself as the comprehensive gateway to Salt Lake City, offering diverse experiences for leisure, business, and events, making it an accessible and value-rich destination for all.

Customer Sentiments

Customer sentiment appears positive, as the comprehensive resources and value-added passes offered by Visit Salt Lake directly address common traveler pain points like fragmented information and cost concerns. The focus on diverse interests and inclusive content also caters to a broad audience, fostering satisfaction.

Visit Salt Lake Key Value Propositions

Visit Salt Lake's key value proposition is its role as a comprehensive digital ecosystem, providing extensive information, diverse experiences, and value-added passes to attract and facilitate memorable visits. It also serves as a vital resource for event and meeting planners, simplifying logistics for large-scale gatherings.

Comprehensive Destination Resource
Diverse Travel Experiences
Event & Meeting Facilitation
Value-Added Passes & Discounts

Visit Salt Lake SWOT Analysis

Strengths

Comprehensive information hub for diverse travelers.

Strong focus on various niche segments.

Offers multiple value-added passes and discounts.

Weaknesses

No explicit subscription pricing for individual users.

Limited direct revenue streams from general public.

Dependence on local businesses for membership income.

Opportunities

Expand reach in international markets beyond North America.

Develop more personalized trip planning tools.

Leverage digital platforms for virtual experiences.

Threats

Competition from other DMOs and travel platforms.

Economic downturns impacting travel budgets.

Negative perception due to local or global events.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Visit Salt Lake Target Audience

View Details

Geographic Insights

Primarily targets domestic travelers from the US, Canada, and Mexico, with a growing interest from international markets, especially the UK and Australia.

Top Countries

United States flag

United States

80% market share

Canada flag

Canada

8% market share

Mexico flag

Mexico

4% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Visit Salt Lake Audience Segments

Convention & Event Planners

25-60 years

Male • Female

United States • Canada • Mexico

Sports & Film Event Organizers

20-45 years

Male • Female

United States • Canada • Global

Family & Leisure Travelers

30-70 years

Male • Female

United States • Canada • Global

Local Community Engagers

18-35 years

Male • Female

United States • Local

Niche Interest Explorers

25-65 years

Male • Female

United States • Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Visit Salt Lake

Personalized Web Experience for Different Visitor Types

Tailor the website experience based on visitor type (Leisure Traveler, Event Attendee, Local Resident) by showcasing relevant content and offers on landing pages. This will improve engagement by delivering personalized information and increasing conversion rates.

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Product Bundling

Create curated packages like 'Adventure Bundles' (ski pass + accommodation) or 'Culture Packs' (museum tickets + dining discounts) targeting Leisure Travelers, and 'Meeting Packages' with venue, catering, and entertainment options for Event Attendees. Bundling increases perceived value and encourages visitors to book more activities.

Learn more

Leverage User-Generated Content (UGC)

Showcase visitor photos and reviews on the website and social media using a dedicated hashtag to promote authenticity and build trust. Integrating this content encourages potential visitors to imagine themselves experiencing Salt Lake and fosters a sense of community.

Learn more

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