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MexicoKey Competitors
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Visit Park City
Utah Office of Tourism
Denver Colorado Tourism
Top Marketing Channels
Visit Park City
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Ski Utah, Sundance Film Festival Promotions, Summer Adventure Series
- Content Marketing
- Examples: Blog posts on ski conditions, Travel guides, Event calendars
- Campaigns: Park City Winter Guide, Epicurean Adventures, Family Fun in Park City
- Search Engine Marketing (SEM)
- Examples: Google Ads for 'Park City ski rentals', 'Park City luxury lodging', 'Things to do in Park City'
- Campaigns: Book Your Ski Getaway, Park City Summer Deals, Last Minute Lodging Offers
Top Sales Channels
- Official Website Bookings
- Direct booking engine, Accommodation listings, Activity booking portal
- Direct Booking Discount, Stay & Save Park City, Early Bird Ski Packages
- Online Travel Agencies (OTAs)
- Expedia, Booking.com, TripAdvisor
- Park City Exclusive Deals (via OTA), Winter Escape Package (via OTA), Last Minute Room Sales (via OTA)
- Partnerships & Packages
- Ski resort partnerships, Hotel-activity bundles, Group travel deals
- Ski & Stay Package, Sundance Festival Accommodation Partners, Group Conference Rates
Visit Salt Lake SWOT Analysis
Strengths
World-renowned ski destination
Strong luxury tourism appeal
Established events like Sundance Film Festival
Weaknesses
Perceived as high-cost destination
Limited appeal outside of winter sports
Smaller target audience than broader state tourism
Opportunities
Expand summer and shoulder-season tourism
Develop more family-friendly non-skiing activities
Leverage sustainable tourism initiatives
Threats
Economic downturn impacting luxury travel
Climate change affecting snow seasons
Competition from other luxury ski destinations
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