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Business and Product Insights

Product Portfolio

Vidyard Salesforce Sales Cloud Integration

Vidyard Essentials Plan

Vidyard Video Analytics

Vidyard Key Value Propositions

Vidyard's core value proposition is enabling businesses to leverage personalized, AI-powered video communication to enhance sales and marketing efficiency. It helps users break through noise, accelerate deals, and drive revenue by integrating video seamlessly into their existing workflows.

Personalized Video Communication
Sales & Marketing Efficiency
AI-Powered Automation
Advanced Analytics & Insights

Vidyard Brand Positioning

Vidyard positions itself as the leading AI-powered video selling platform, empowering sales and marketing teams to personalize communication, drive engagement, and accelerate revenue through advanced video creation, hosting, and analytics integrated with existing tech stacks.

Top Competitors

1

Salesloft

2

Outreach

3

Loom

Customer Sentiments

Customer sentiment appears positive, as evidenced by the broad appeal across various user segments and the focus on addressing key sales and marketing pain points like personalization and efficiency. The tiered pricing model further suggests positive reception by accommodating different needs and budgets.

Actionable Insights

Emphasize unique AI-powered personalization capabilities and deep CRM/MAP integrations to differentiate from competitors.

Products and Features

Vidyard Salesforce Sales Cloud Integration - Product Description

This product is an integration between Vidyard, a video platform for businesses, and Salesforce Sales Cloud, a leading CRM. It enables sales professionals to leverage video throughout their sales cycle, from prospecting to closing deals. Key features include the ability to create and share personalized sales videos, track video engagement directly within Salesforce, and analyze video performance to optimize sales strategies. The integration aims to enhance communication, personalize outreach, and ultimately drive higher conversion rates and sales velocity by embedding video capabilities directly into the CRM workflow.

Pros

  • It allows sales teams to easily create and share personalized videos directly from Salesforce, enhancing prospect engagement
  • The integration provides valuable analytics on video performance within the CRM, enabling data-driven sales decisions
  • It streamlines the sales process by centralizing video activities within a familiar platform, improving efficiency.

Cons

  • The full benefits might depend on the sales team's willingness and ability to consistently adopt video into their workflow, which can be a learning curve
  • While powerful, the integration adds another layer of tools and potentially cost for sales organizations already managing numerous subscriptions
  • Its effectiveness is tied to the existing Salesforce Sales Cloud infrastructure, meaning any limitations or costs associated with Salesforce itself would also apply.

Alternatives

  • Competitors or alternatives include other video platforms that offer CRM integrations, such as Loom, Sendspark, or Wistia, which also provide video creation and analytics tools
  • Some CRM platforms, like HubSpot, have native video functionalities or integrations with other video tools built into their ecosystem
  • Generic communication tools like Zoom or Google Meet can also be used for video outreach, although they lack the integrated tracking and sales-specific features.

Company Updates

Latest Events at Vidyard

Vidyard - Video Tools for Virtual Sales and Marketing Teams

Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers. Learn more!

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Create or join a workspace – Vidyard Support

Mar 10, 2025 ... Select Workspace Management > Workspace Settings from the main menu · Enter a new Company Name · Select Update when finished.

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Video Script Timer: Estimate Script Length & Video Duration

Vidyard's free script timer quickly estimates the script length at your reading speed with this fast and easy-to-use tool.

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How to sign in to your Vidyard account – Vidyard Support

Feb 20, 2025 ... Open the Vidyard sign-in page in a new browser tab. Enter your email ... You will be directed to your company's identity provider to ...

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