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Salesloft
Outreach
Top Marketing Channels
Salesloft
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Sales Engagement Playbook, Revenue Operations Guide, Customer Success Stories
- Webinars & Events
- Examples: Live Demos, Industry Panels, Annual Conference (e.g., Salesloft LEADERBOARD)
- Campaigns: Mastering Sales Cadences, The Future of Sales Engagement, Personalization at Scale
- Social Media Marketing
- Examples: LinkedIn thought leadership, Twitter updates, YouTube tutorials
- Campaigns: Salesloft Tips & Tricks, #SalesloftSuccess, Revenue Realities Series
Top Sales Channels
- Direct Sales
- Enterprise Sales Team, Mid-Market Sales Team, SMB Sales Team
- New Account Acquisition, Upsell/Cross-sell Initiatives, Strategic Account Program
- Partnerships
- Technology Integrations, Reseller Agreements, Consulting Partnerships
- CRM Ecosystem Partnership Program, Solution Provider Enablement, Joint GTM Initiatives
- Product-Led Growth (PLG) / Free Trial
- Free trial sign-up, Self-service onboarding, In-app feature guides
- Trial-to-Paid Conversion Nurture, Feature Adoption Challenge, Quick Start Guide Series
Vidyard SWOT Analysis
Strengths
Comprehensive sales engagement platform
Strong CRM integrations
Robust analytics and reporting
Weaknesses
Complexity for new users
Potentially higher cost for SMBs
Steep learning curve for full utilization
Opportunities
Growing demand for AI in sales
Expansion into new international markets
Deeper integration with marketing automation
Threats
Intense competition from other sales engagement platforms
Economic downturn impacting sales software budgets
Data privacy regulations and compliance challenges
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