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VectorStock Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Graphic Design Student

Education: Associate Degree

Age: 23

Gender: Male

Occupation: Part-time Retail Associate

Education: Bachelor's Degree

Age: 22

Gender: Female

Occupation: Marketing Intern

Education: Bachelor's Degree

Aspiring Illustrator Ava

Aspiring Illustrator Ava

Age: 20
Gender: Female
Occupation: Graphic Design Student
Education: Associate Degree
Industry: Creative Arts
Channels: InstagramYouTubeTikTok

Goals

  • To develop a strong design portfolio for future career opportunities
  • To master various design software and techniques effectively
  • To create visually appealing projects without exceeding a tight student budget.

Pain Points

  • Difficulty affording high-quality design assets and software subscriptions
  • Limited time balancing academic coursework and personal creative projects
  • Struggling to find unique and relevant vector graphics for niche projects.

VectorStock Geographic Distribution

VectorStock has a strong global presence, with significant user bases in the US and India, followed by the UK, Canada, and Australia.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 3-4, often with medium income, indicating a blend of freelancers and small business owners.

Employment Status

Income Distribution

Education Level

VectorStock Behavior Analysis

Behavior Profile

Design
Download
Search
Create
Browse
Purchase
Customize
Share
Learn
Social Media
Visual Content
Problem-Solving
Efficiency
Compliance
Networking
Inspiration
Saving Time
Branding
Campaigns
Exploration

Device Breakdown

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