VectorStock : Market and Competitor Analysis

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vectoredge.io

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VectorStock is a global marketplace for royalty-free vector images, illustrations, and clipart. They offer a vast library of premium and free vector graphics, catering to the needs of designers, marketers, and businesses. Their flexible pricing options include subscriptions, credit packs, and pay-per-image downloads.

Company : VectorStock

Industry : Stock PhotographyDigital AssetsGraphic Design

Major Markets

United States

India

United Kingdom

Key Competitors

Shutterstock

Adobe Stock

Freepik

VectorStock Key Value propositions

Royalty-Free

Vector Images

Affordable

Diverse Library

VectorStock Latest news

VectorStock - Vector Art, Images, Graphics & Clipart

Royalty free vector images, vector art, graphics, clipart, illustrations and high resolution stock images. Find the vectors you want!

I am completely new to Illustrator and my boss wants me to turn a ...

Jan 16, 2024 ... png file, the second image is the vector map I managed to create (with murkier borders), and the third map is what happens when I try to use the ...

Megaphone News Vector Images (over 13,000)

Good news badge with megaphone banner label vector image · realistic blue and gold megaphone important news vector · latest news megaphone label vector · news ...

My Bar Knowledge of Eminem's Alfred's Theme | by Ferdinand ...

Jun 8, 2022 ... https://www.vectorstock.com/royalty-free-vector ... https://www.vox.com/the-big-idea/2017/5/31 ... https://www.bbc.com/news/health-60139091. Y ...

VectorStock SWOT Analysis

Strengths

Vast library of high-quality vector graphicsFlexible pricing options to cater to different needsUser-friendly platform for easy search and download

Weaknesses

Limited brand awareness compared to larger competitorsReliance on third-party payment processorsPotential copyright issues with user-uploaded content

Opportunities

Expand into new markets with high demand for visual contentOffer exclusive content and partnerships with designersDevelop AI-powered tools for image editing and customization

Threats

Increasing competition from free stock photo websitesChanges in copyright laws and licensing agreementsEvolving design trends and user preferences

Top Marketing Strategies for VectorStock

Personalized User Onboarding

This strategy will help guide new users through VectorStock's platform and highlight key features, making them more likely to find and utilize valuable vector graphics. This leads to increased engagement and potential conversion to paid subscriptions.

Value-Based Pricing Implementation

This strategy involves showcasing the value of VectorStock's subscription offering by emphasizing the benefits of unlimited downloads and the vast library of high-quality images. This helps persuade users to choose the subscription model over other pricing options.

Incentivized Onboarding Enhancement

By offering rewards or incentives for completing key onboarding steps, VectorStock can encourage user engagement and faster adoption of the platform, ultimately leading to a higher conversion rate for paid subscriptions.

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VectorStock User Persona

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Design Services

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Building a strong online portfolio to attract more clients and showcase her design skills
Landing higher-paying clients that value her unique design aesthetic and offer creative freedom
Staying updated with the latest design trends and software to remain competitive in the freelance market

Frustrations

Dealing with difficult clients who have unclear design briefs and constantly request revisions
Managing her time effectively between multiple projects and administrative tasks
Finding high-quality, affordable design resources that fit her clients' budgets and align with her design style

Name:

John Kim

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Software Technology

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

Developing and executing successful marketing campaigns that drive brand awareness and generate leads
Measuring the return on investment (ROI) of marketing efforts and optimizing campaigns for better performance
Managing and mentoring a team of marketing professionals, fostering their growth and development

Frustrations

Securing sufficient budget allocation for marketing initiatives and proving their value to upper management
Keeping up with the constantly evolving digital marketing landscape and adopting new technologies
Creating engaging and shareable content that resonates with their target audience and cuts through the noise

Name:

Emily Chen

Age :

24

Gender :

Female

Occupation :

Social Media Coordinator

Industry :

E-commerce

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Growing their brand's social media presence and engagement across different platforms
Creating visually appealing and on-brand content that resonates with their target audience and drives conversions
Staying ahead of social media trends and utilizing new features to maximize reach and engagement

Frustrations

Dealing with negative comments and managing online reputation
Creating a cohesive and visually appealing Instagram feed that aligns with brand guidelines
Measuring the success of social media campaigns and proving their impact on business goals

VectorStock Geographic and Demographic Insights

Geographic Insights: VectorStock sees its largest user base in English-speaking countries with high internet penetration, particularly the US and India.

Top Countries

United States
35.2%
India
15.7%
United Kingdom
8.9%
Canada
6.5%
Australia
4.6%

Demographic Insights: VectorStock's primary user base is 25-34 years old, reflecting professionals in design-heavy fields. Men slightly outnumber women.

Age Distribution

Gender Distribution

VectorStock Socio-economic Profile

Household and Income Insights: VectorStock users typically fall within the middle-income bracket and live in households of 2-4 people.

Educational and Employment Insights: The majority of VectorStock users are employed full-time or are business owners, with a high proportion holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

VectorStock Behavioral Insights

Interest-Based Insights: Users are passionate about visual arts, digital marketing, and staying current with technology trends.

Technology and Social Media Usage: Users primarily access VectorStock on desktops and engage heavily with visual platforms like YouTube and Instagram.

Interests

Graphic DesignWeb DesignMarketingAdvertisingBrandingPhotographyTechnology

Device Breakdown

Social Media Usage

VectorStock Top Competitors

Competitor	Estimated market share	Top domains
Shutterstock	35.5%	Stock Photography, Stock Footage, Music
Adobe Stock	28.2%	Stock Photography, Stock Footage, Fonts
Freepik	16.3%	Vector Graphics, Mockups, Templates

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