Industry Landscape

The stock media industry is dynamic, driven by the increasing demand for visual content in digital marketing, social media, and e-commerce. It's characterized by continuous innovation in AI-powered search, expanded content formats (beyond photos to vectors, videos, and 3D), and evolving licensing models. Competition is high, with a mix of established giants and niche players focusing on specific asset types or user segments. The industry is adapting to new creator economy trends and maintaining relevance by offering diverse, high-quality, and legally compliant visual assets globally.