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VaynerSports Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Collegiate Basketball Player (Student-Athlete)
Education: High School
Age: 21
Gender: Male
Occupation: Esports Athlete (Student)
Education: Associate Degree
Age: 20
Gender: Female
Occupation: Collegiate Track & Field Athlete (Student)
Education: Bachelor's Degree (in progress)
Maya Rodriguez
Goals
- Maximize NIL earning potential through strategic brand partnerships
- Build a strong personal brand that transcends my athletic career
- Secure endorsements that align with my values and future aspirations.
Pain Points
- Navigating the complexities of NIL rules and compliance
- Finding legitimate and beneficial brand opportunities amidst many solicitations
- Balancing athletic and academic demands with NIL activities.
VaynerSports Geographic Distribution
VaynerSports primarily operates in the US, with minor presence in Canada, UK, Australia, and Germany, reflecting its office locations and target market.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily live in 2-4 person households with high income levels, indicative of successful athletes and business professionals.
Employment Status
Income Distribution
Education Level
VaynerSports Behavior Analysis
Behavior Profile
Device Breakdown
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