GOALS

• Exceed quarterly sales targets by effectively communicating the value proposition of their industrial equipment to procurement and engineering decision-makers
• Navigate complex B2B sales cycles involving multiple stakeholders and decision-influencers within large manufacturing corporations
• Build and maintain strong customer relationships based on trust and a deep understanding of their unique business needs

Frustrations

• Encountering resistance from potential customers who are hesitant to switch suppliers or adopt new technologies
• Dealing with lengthy procurement processes and price negotiations that erode profit margins
• Difficulty in demonstrating the ROI of their capital-intensive products to financially-minded decision-makers

GOALS

• Develop a high-performing sales team that consistently achieves and surpasses their monthly targets for financial products and services
• Enhance the sales skills of her team members, particularly in areas like needs discovery, value articulation, and objection handling
• Create a positive and supportive team environment that encourages collaboration, knowledge sharing, and a commitment to ethical selling practices

Frustrations

• Experiencing high turnover rates within her sales team due to intense competition and pressure to meet demanding sales quotas
• Finding it challenging to coach and mentor remote sales representatives who operate in different geographic locations
• Maintaining a consistent brand message and sales approach across multiple branches and a geographically dispersed salesforce