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Sales Performance International (SPI)

Richardson Sales Performance

Top Marketing Channels

Sales Performance International (SPI)

  • Content Marketing
  • Examples: Whitepapers, Industry Reports, Case Studies
  • Campaigns: Sales Effectiveness Playbook Launch, The Future of Selling Series, Client Success Stories Showcase
  • Digital Advertising
  • Examples: LinkedIn Ads, Google Search Ads, Display Network Ads
  • Campaigns: Sales Training Solutions Campaign, SPI Methodology Awareness, Lead Generation for Sales Leaders
  • Webinars/Virtual Events
  • Examples: Live Webinars, On-demand Recordings, Virtual Summits
  • Campaigns: Mastering Virtual Selling Webinar Series, Sales Leadership Summit, CRM Integration Best Practices

Top Sales Channels

  • Direct Sales Team
  • Enterprise Account Executives, Regional Sales Managers, Business Development Representatives
  • Strategic Account Penetration, New Client Acquisition Program, Consultative Selling Approach
  • Partnerships/Alliances
  • CRM Integrators, HR Consulting Firms, Industry Associations
  • Joint Solution Go-to-Market, Referral Partner Program, Co-branded Training Workshops
  • Inside Sales/Tele-Sales
  • Inbound Lead Qualification, Outbound Prospecting Calls, Follow-up for Content Downloads
  • Webinar Attendee Follow-up, Solution Brief Outreach, Free Assessment Offer

ValueSelling Associates SWOT Analysis

Strengths

Established global presence

Comprehensive sales methodology (Solution Selling)

Strong client portfolio.

Weaknesses

May be perceived as traditional

Potential for slower adaptation to rapid tech changes

Pricing might be less flexible.

Opportunities

Expansion into emerging markets

Integration with advanced AI/ML in sales tech

Development of more specialized industry solutions.

Threats

Increased competition from niche providers

Economic downturns impacting corporate training budgets

Rise of self-serve microlearning platforms.

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