Top Marketing Strategies for VBI Vaccines

VBI Vaccines User Persona

Name:

Dr. Sarah Chen

Age :

45

Gender :

Female

Occupation :

Infectious Disease Specialist

Industry :

Healthcare

Education :

MD, PhD

Preferred platforms

GOALS

• Stay updated on the latest advancements and clinical trials in vaccine development for infectious diseases
• Provide the most effective and safest vaccines to her patients, ensuring their well-being and protection
• Advocate for evidence-based vaccination practices and educate the public on vaccine safety and efficacy

Frustrations

• Facing vaccine hesitancy among patients due to misinformation and lack of awareness
• Dealing with the emergence of new and resistant strains of infectious diseases
• The lengthy and complex process of vaccine development and approval

Name:

Mark Thompson

Age :

52

Gender :

Male

Occupation :

Hospital Administrator

Industry :

Healthcare Administration

Education :

MBA, MHA

Preferred platforms

GOALS

• Ensure the hospital is well-prepared to handle potential outbreaks and pandemics
• Implement cost-effective vaccine programs that maximize patient access and coverage
• Maintain a high standard of patient care and safety by adhering to the latest vaccination guidelines and recommendations

Frustrations

• Managing tight budgets and resources while trying to procure sufficient vaccine supplies for the hospital
• Communicating complex vaccine information and protocols effectively to staff, patients, and their families
• Navigating the logistical challenges of vaccine storage, distribution, and administration within a large healthcare system

Name:

Emily Davis

Age :

32

Gender :

Female

Occupation :

Public Health Researcher

Industry :

Public Health

Education :

PhD, Epidemiology

Preferred platforms

GOALS

• Conduct research on vaccine efficacy, safety, and uptake to inform public health policies
• Disseminate her research findings through peer-reviewed publications and presentations at conferences
• Advocate for equitable access to vaccines and improved immunization programs globally

Frustrations

• Securing funding for her research projects and navigating the competitive grant application process
• Combating misinformation and distrust in vaccines, which hinders public health efforts
• Translating complex scientific data into easily understandable information for the general public and policymakers

VBI Vaccines Geographic and Demographic Insights

Geographic Insights: The United States and Canada are the top two markets with a combined market share of 60%, likely due to VBI's operational presence and the high demand for vaccines in these regions.

Demographic Insights: Target users span all age groups, with a slight preference towards older demographics (55+). Females slightly outnumber males, reflecting healthcare decision-making trends.

VBI Vaccines Socio-economic Profile

Household and Income Insights: The target audience primarily consists of individuals from middle-income households, with a significant portion from dual-income families (2-4 household size).

Educational and Employment Insights: A large percentage of the target users are likely to be highly educated professionals employed full-time, particularly in healthcare or related fields.

VBI Vaccines Behavioral Insights

Interest-Based Insights: Target users show a strong interest in biotechnology, pharmaceuticals, healthcare, medical research, infectious diseases, and vaccines.

Technology and Social Media Usage: Users primarily rely on professional platforms like LinkedIn and Twitter for information. While desktop usage is significant, there's also considerable engagement on YouTube.

VBI Vaccines Top Competitors