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UTOPIA Fiber Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Remote Software Engineer
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- Ensure seamless connectivity for daily remote work and video conferences without interruptions
- Provide a stable and fast internet connection for her children's online learning and entertainment
- Future-proof her home network to accommodate emerging smart home technologies and increasing bandwidth demands.
Pain Points
- Inconsistent internet speeds during peak usage hours, leading to lag in video calls
- Slow upload speeds hindering large file transfers for work projects
- Dealing with unreliable customer service from traditional ISPs and a lack of choice in providers.
UTOPIA Fiber Geographic Distribution
Primarily serving Utah cities and select partner locations in Montana and Idaho, making the US its dominant market.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Customers often reside in 3-4 person households with medium to high income, indicating families prioritizing quality internet.
Employment Status
Income Distribution
Education Level
UTOPIA Fiber Behavior Analysis
Behavior Profile
Device Breakdown
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