UTOPIA Fiber Competitor Insights

Major Markets

United States

Canada

Mexico

Key Competitors

Comcast Xfinity

Centurylink (now Lumen Technologies)

Top Marketing Channels

Comcast Xfinity

Television Advertising
Examples: National TV spots, Local cable TV ads, Streaming TV ads
Campaigns: Xfinity Internet Deals, Xfinity Mobile Bundles, Xfinity xFi Advanced Gateway Promotion

Digital Marketing
Examples: Search Engine Marketing (SEM), Social Media Ads, Display Advertising
Campaigns: Xfinity Speed Upgrade Campaign, Smart Home Integration Promotion, Work From Home Solutions

Direct Mail
Examples: Promotional flyers, Bundle offer postcards, Welcome kits for new subscribers
Campaigns: New Customer Welcome Offer, Internet + TV Bundle Discount, Seasonal Savings Event

Online Sales Portal
Xfinity.com/buy, Xfinity My Account App, Live chat support on website
Online Exclusive Internet Deals, Self-Installation Kit Promotion, Digital-Only Bundles

Retail Stores
Xfinity Stores, Pop-up kiosks, Partner electronics retailers
In-Store Bundle Discounts, Device Trade-in Offers, Xfinity Mobile New Line Activation

Telemarketing
Outbound sales calls, Inbound customer service upsell, Win-back calls for churned customers
Limited-Time Phone Offers, Customer Loyalty Upgrades, Refer-a-Friend Program

Extensive network coverage (cable

limited fiber)

Strong brand recognition

Wide range of bundled services (internet

phone

mobile)

Perceived high pricing

Customer service reputation issues

Slower upload speeds compared to fiber

Expansion of fiber footprint

Growth in smart home device integration

Increased demand for streaming and gaming bandwidth

Growing competition from fiber providers

Cord-cutting trends impacting TV revenue

Regulatory pressure on data caps and net neutrality