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Urb is a leading cannabis brand offering a wide range of products including edibles, vapes, and flower. They are known for their unique cannabinoid blends, collaborations with brands like Diamond Supply Co., and commitment to quality and innovation.
Company : Urb
Industry : CannabisLifestyleE-commerce
Urb Key Value propositions
Urb Latest news
Urb | A Higher Life
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URB
URB News. Recent News. From 4 – 8 August 2019, Dr. Ashok K. Giri, Ph.D., from the CSIR-Indian Institute of Chemical Biology, in Kolkata, India conducted a ...
THC Cartridge | Urb
Now available in a newly upgraded 2.2ML Urb THC Cartridge. Including longer usage times with a sleek, and newly branded design.
Urb 3 milliliter disposable vape device
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Urb SWOT Analysis
Strengths
Unique cannabinoid blendsCollaborations with popular brandsFocus on quality and innovation
Weaknesses
Limited online presenceGeographic concentration in Kenosha, WisconsinDependence on the evolving legal landscape of cannabis
Opportunities
Expansion into new product lines (e.g., CBD wellness)Strategic partnerships with dispensaries in legal statesLeveraging social media and influencer marketing
Threats
Increasing competition in the cannabis marketChanging regulations and legal uncertaintiesNegative public perception or stigma associated with cannabis
Top Marketing Strategies for Urb
Influencer Marketing & Brand Partnerships
Partner with cannabis-focused influencers and lifestyle brands to reach a wider audience and promote Urb's unique product offerings. This strategy will leverage the trust and credibility of influencers to drive awareness and sales, particularly among Urb's target audience of cannabis enthusiasts.
Content Marketing & Community Building
Create engaging content that highlights Urb's brand story, product innovations, and commitment to quality. Build an active online community through social media and forums, fostering interactions and building brand loyalty. This strategy will drive organic traffic, establish Urb as a thought leader in the cannabis industry, and nurture customer relationships.
Targeted Digital Advertising & SEO Optimization
Utilize targeted digital advertising campaigns on platforms like Google Ads and social media to reach specific demographics and interests within Urb's target audience. Optimize website content and search engine ranking to drive organic traffic and improve brand visibility. This strategy will increase website traffic, generate leads, and boost brand awareness through targeted marketing efforts.
Urb User Persona
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GOALS
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Urb Geographic and Demographic Insights
Geographic Insights: Urb's primary market is the United States, capturing a significant majority of its user base. Canada follows as a secondary market, while other countries represent smaller market shares.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Netherlands
1.5%
Demographic Insights: Urb's target audience is fairly balanced between genders, with the largest age group being 25-34 year olds, followed by 35-44.
Age Distribution
Gender Distribution
Urb Socio-economic Profile
Household and Income Insights: Urb's target audience predominantly consists of individuals in 2-person households with medium income levels, suggesting a focus on young professionals or couples.
Educational and Employment Insights: Urb's target audience is primarily employed full-time with a university or college degree, indicating a focus on educated and career-driven individuals.
Households Size
Income Distribution
Education Level
Employment Status
Urb Behavioral Insights
Interest-Based Insights: Urb's target audience enjoys a blend of experiences, including music festivals, craft beer, fashion, video games, travel, and gourmet cooking, indicating a preference for a contemporary and engaging lifestyle.
Technology and Social Media Usage: Urb's customers are highly active on visual social media platforms like Instagram, YouTube and TikTok. They primarily use Android and iOS devices.
Interests
Device Breakdown
Social Media Usage
Urb Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| STIIIZY | 35.2% | Cannabis, Vape, Lifestyle |
| Raw Garden | 20.7% | Cannabis, Flower, Concentrates |
| Connected Cannabis Co. | 15.1% | Cannabis, Dispensary, Retail |
