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URB Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Associate Degree

Age: 21

Gender: Male

Occupation: University Student

Education: Associate Degree

Alex Chen

Alex Chen

Age: 24
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree
Industry: Tech
Channels: InstagramYouTubeReddit

Goals

  • Staying updated with cutting-edge technology and programming trends
  • Maintaining a healthy work-life balance to avoid burnout
  • Finding effective ways to de-stress and relax after intense coding sessions.

Pain Points

  • Dealing with legacy codebases and inefficient development processes
  • The pressure to constantly innovate and meet tight deadlines
  • Finding reliable and consistent alternative wellness products.

URB Geographic Distribution

URB primarily serves the US market, with smaller shares in Canada, UK, Germany, and Australia, reflecting legal cannabinoid product accessibility.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers often live in 1-2 person households, primarily in the medium to high-income brackets, reflecting discretionary spending on wellness.

Employment Status

Income Distribution

Education Level

URB Behavior Analysis

Behavior Profile

Wellness Seekers
Recreational Users
Cannabis Connoisseurs
Seeking Effects
Online Shoppers
Loyalty Program Users
Newsletter Subscribers
Safety Prioritizers
Quality Prioritizers
Product Innovation Interested
Tech-Savvy
Mobile Device Users
Social Media Engagement
YouTube Users
Instagram Users
Reddit Users
Holistic Health
Music Festivals
Gaming
Outdoor Activities

Device Breakdown

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