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Upward Sports Target Audience

Upward Sports' target audience is families with children interested in participating in sports in a positive and faith-based environment. They value character development, skill-building, and a sense of community. The organization also targets individuals seeking volunteer opportunities within their local church community.

User Segments

Upward Sports Geographic Distribution

Upward Sports is primarily US-focused with 90% of users, followed by Canada with a significantly smaller user base.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Philippines flag

Philippines

1.5%
Australia flag

Australia

1%
United Kingdom flag

United Kingdom

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Upward Sports mainly attracts middle-income families with 3-4 children, reflecting their family-oriented programs.

Employment Status

Income Distribution

Education Level

Upward Sports Behavior Analysis

Behavior Profile

Device Breakdown

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