GOALS

• Sophia actively seeks promising early-stage tech startups with high growth potential to invest in and mentor. She aims to build a strong professional network within the tech startup ecosystem by attending industry events and engaging with entrepreneurs online. Sophia is dedicated to fostering diversity and inclusion within the tech industry, aiming to support underrepresented founders.

Frustrations

• Sophia encounters difficulty in sourcing and evaluating deal flow, often facing information overload and struggling to identify the most promising startups. She experiences challenges in connecting with and building trust with early-stage founders, particularly those from diverse backgrounds. Sophia is frustrated by the competitive nature of the venture capital industry, often encountering difficulty in winning deals and securing allocations in high-demand startups.

GOALS

• David seeks to secure Series B funding for his rapidly growing marketing technology startup to fuel expansion and product development. He aims to increase brand awareness and acquire new customers through targeted marketing campaigns and partnerships. David is passionate about building a positive and supportive company culture that attracts top talent and fosters innovation.

Frustrations

• David encounters difficulty in attracting and retaining top engineering talent due to fierce competition from larger tech companies. He experiences challenges in measuring the return on investment for his marketing campaigns, struggling to optimize spending and maximize lead generation. David faces obstacles in scaling his startup's operations and infrastructure to accommodate rapid growth, encountering bottlenecks in hiring and onboarding.