Upward Sports : Market and Competitor Analysis

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Upward Sports is a Christian sports ministry partnering with churches to establish and run youth sports leagues. They provide a framework, resources, and support to churches, enabling them to offer various sports programs like basketball, cheerleading, and flag football. Their mission is to leverage sports as a platform to share faith, build community, and create a positive impact on families.

Company : Upward Sports

Industry : Youth SportsFaith-Based OrganizationsSports Ministry

Major Markets

United States

Canada

Philippines

Key Competitors

Fellowship of Christian Athletes (FCA)

Athletes in Action (AIA)

Young Life

Upward Sports Key Value propositions

Faith Integration

Character Development

Community Building

Sports Programming

Upward Sports Latest news

Upward Sports: Home

Upward Sports is the world's largest Christian youth sports organization, partnering with churches to leverage sports in their community.

Upward Sports: Find a Place to Play

From kids sports leagues to youth sports camps, we teach athletes how to Play With Purpose.

How Sports Leagues Matter for Ministry - Upward Sports

Our church partners have used this power to build intergenerational families. Through sports, these churches get experienced pastors to disciple new and younger ...

Rejection: The Biblical Response | Looking Upward

Oct 7, 2019 ... A few Sundays later, all of the new leaders and the people who wanted to join a small group gathered after church to be matched together. The ...

Upward Sports SWOT Analysis

Strengths

Established BrandStrong Church PartnershipsPositive and Values-Driven Approach

Weaknesses

Reliance on Church NetworksLimited Sport OfferingsSeasonal Program Dependence

Opportunities

Expand to New Geographic MarketsDevelop Partnerships with Christian SchoolsOffer Additional Sports and Programs

Threats

Competition from Secular LeaguesDeclining Church AttendanceEconomic Downturn Impacting Family Budgets

Top Marketing Strategies for Upward Sports

Personalized User Onboarding

Provide a tailored welcome experience for new churches, guiding them through Upward Sports' platform and resources. This helps them quickly grasp the value proposition and feel confident in their ability to launch successful sports leagues.

Leveraged Reciprocity

Offer churches an incentive to write reviews or testimonials in exchange for a bonus resource or discount on future leagues. This helps build social proof and attract new churches based on positive experiences from existing users.

Enhanced Visual Guiding

Use clear visuals and easy-to-understand instructions throughout the website and onboarding process to make it simple for churches to navigate the platform and manage their leagues. This reduces friction and improves user engagement.

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Upward Sports User Persona

Name:

Pastor Mark

Age :

42

Gender :

Male

Occupation :

Senior Pastor

Industry :

Religious Institution

Education :

Master of Divinity (M.Div.), Theology

Preferred platforms

GOALS

Increase community engagement and outreach by providing families with faith-based activities
Grow the church's youth ministry by attracting new families through appealing programs like Upward Sports
Foster a positive and supportive environment that encourages spiritual growth and discipleship among children and their parents

Frustrations

Struggling to find engaging and impactful programs that align with the church's values
Facing challenges in reaching out to families in the community who are not already connected to the church
Limited budget and resources allocated for outreach and community engagement initiatives

Name:

Sarah Thompson

Age :

35

Gender :

Female

Occupation :

Stay-at-Home Mom

Industry :

N/A

Education :

Bachelor of Arts (B.A.), Elementary Education

Preferred platforms

GOALS

Find a positive and encouraging sports program for her 8-year-old son that aligns with her family's Christian values
Connect with other parents in the community who share similar values and interests
Ensure her son develops strong character and social skills while having fun and learning a new sport

Frustrations

Concerned about the competitive and often negative atmosphere of many youth sports leagues
Finding it difficult to juggle family schedules and commitments with the demands of some sports programs
Wants her son to be part of a team where faith is incorporated and celebrated, not excluded

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Youth Pastor

Industry :

Religious Institution

Education :

Bachelor of Science (B.S.), Youth Ministry

Preferred platforms

GOALS

Create a fun and engaging environment for youth group activities that goes beyond traditional Bible studies
Recruit and retain volunteers to help with Upward Sports and other youth ministry programs
Connect with teenagers through sports and provide them with positive role models who embody Christian values

Frustrations

Low youth group attendance and a lack of interest from teenagers in church activities
Difficulty in finding volunteers who are reliable and committed to working with youth
Limited budget for youth ministry programs and activities

Upward Sports Geographic and Demographic Insights

Geographic Insights: Upward Sports is primarily US-focused with 90% of users, followed by Canada with a significantly smaller user base.

Top Countries

United States
90%
Canada
5%
Philippines
1.5%
Australia
1%
United Kingdom
0.5%

Demographic Insights: Upward Sports' core audience is families with young children, aged 35-44. The platform sees equal participation from both genders.

Age Distribution

Gender Distribution

Upward Sports Socio-economic Profile

Household and Income Insights: Upward Sports mainly attracts middle-income families with 3-4 children, reflecting their family-oriented programs.

Educational and Employment Insights: Most target users are employed full-time or are business owners with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Upward Sports Behavioral Insights

Interest-Based Insights: Target users show interests in Christianity, family activities like youth sports, community involvement, and volunteering.

Technology and Social Media Usage: Users are highly active on Facebook and Youtube, primarily using Android and iOS devices, alongside desktops.

Interests

christianityparentingfamily activitiesyouth developmentsportscommunity involvementvolunteering

Device Breakdown

Social Media Usage

Upward Sports Top Competitors

Competitor	Estimated market share	Top domains
Fellowship of Christian Athletes (FCA)	35%	Youth Outreach, Sports Ministry, High School Sports
Athletes in Action (AIA)	20%	College Athletics, Evangelism, International Sports Ministry
Young Life	15%	Adolescent Outreach, Camping Ministry, Mentorship Programs

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