Top Marketing Strategies for Unsplash

Unsplash User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Deliver high-impact visual designs that meet client briefs and brand guidelines
• Stay updated on the latest design trends and software to continuously improve skills
• Build a strong online portfolio to attract potential clients and employers

Frustrations

• Finding high-quality, copyright-free images that fit the specific needs of a project
• Dealing with tight deadlines and demanding clients
• Struggling to stand out in a competitive job market and showcase creativity

Name:

Mark Lee

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Develop and execute successful marketing campaigns that drive brand awareness and lead generation
• Manage and optimize marketing budgets effectively to maximize ROI
• Stay ahead of the curve in the ever-evolving digital marketing landscape

Frustrations

• Creating engaging and visually appealing content that resonates with the target audience
• Measuring the effectiveness of marketing campaigns and demonstrating their impact
• Keeping up with the constant changes in algorithms and trends across different platforms

Name:

Sarah Kim

Age :

25

Gender :

Female

Occupation :

Freelance Photographer

Industry :

Creative Arts

Education :

Diploma, Photography

Preferred platforms

GOALS

• Expand her professional network and connect with potential clients
• Build a recognizable brand and style to attract a niche clientele
• Generate consistent income and achieve financial stability as a freelancer

Frustrations

• Getting her work noticed in a saturated market and attracting a loyal following
• Managing multiple projects and deadlines effectively as a solopreneur
• Pricing her services competitively while ensuring fair compensation for her time and skills

Unsplash Geographic and Demographic Insights

Geographic Insights: Unsplash's primary market is the US, followed by India and the UK. This suggests a strong presence in English-speaking countries with growing creative economies.

Demographic Insights: Unsplash's target audience is primarily females aged 25-34. This aligns with the demographic of creative professionals and suggests a preference for visually-driven content.

Unsplash Socio-economic Profile

Household and Income Insights: Unsplash users typically belong to households of 1-2 people, indicating a mix of young professionals and individuals. The income distribution leans towards medium and high, reflecting disposable income for paid subscriptions.

Educational and Employment Insights: Unsplash's user base largely consists of full-time employees and business owners with university or college degrees, highlighting the platform's appeal to educated professionals.

Unsplash Behavioral Insights

Interest-Based Insights: Unsplash users are interested in creative fields, reflecting the platform's focus on visual content. Their interests extend to technology, marketing, and travel, suggesting a digitally savvy and globally-minded audience.

Technology and Social Media Usage: Unsplash users are highly active on visual platforms like Instagram and YouTube, aligning with their need for high-quality visuals. Desktop usage remains significant for content creation.

Unsplash Top Competitors