Quorso : Market and Competitor Analysis

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Quorso is a retail performance management software that uses data analysis and AI to identify opportunities for improvement in store sales and operations. It provides store managers with actionable insights, tracks their progress, and helps them improve their overall performance relative to their peers.

Company : Quorso

Industry : Retail AnalyticsWorkforce ManagementTask Management

Major Markets

United States

United Kingdom

Canada

Key Competitors

Zipline

Reflexis Systems (Now part of Zebra Technologies)

YOOBIC

Quorso Key Value propositions

Actionable Insights

Performance Improvement

Task Management

Sales Growth

Quorso Latest news

Quorso | AI Co-Pilot Powering Retail Operations.

Quorso's AI Co-Pilot turns retail data and tasks into personalized, top-priority actions for every Field Leader.

Quorso | LinkedIn

Jan 2, 2020 ... ... https://quorso.com. Website: https://quorso ... Sign up to our newsletter to stay in the loop with the latest at Quorso ... View all updates, news, ...

News | Stay in the loop with thoughts from the Quorso team | Quorso

Our News. Quorso press releases, partnerships, awards and product updates.

Bettermile on LinkedIn: #lastmile #lastmiledelivery ...

Sep 25, 2023 ... CBT News, your episode ... important than ever to stay on top of the latest trends in the sector. ... - Quorso https://bit.ly/3Kne5oi ...

Quorso SWOT Analysis

Strengths

Data-driven insights for retail optimization.Focus on store-level execution and performance.Integration with existing business intelligence tools.

Weaknesses

Potential dependence on data quality and integration.Possible challenges in user adoption and training.Relatively unknown brand compared to larger software companies.

Opportunities

Expand into new retail verticals and markets.Develop partnerships with POS and other retail technology providers.Offer additional features like predictive analytics and personalized recommendations.

Threats

Competition from established players in retail analytics and workforce management.Rapid technological advancements requiring continuous innovation.Economic downturns impacting retail spending and investment in technology.

Top Marketing Strategies for Quorso

Personalized User Onboarding

This strategy aims to guide new users through a tailored onboarding experience, helping them quickly understand Quorso's value and features. This will increase user engagement and reduce churn, leading to higher customer satisfaction.

Incentivized Onboarding Enhancement

By providing incentives for users to complete onboarding tasks, you encourage them to explore Quorso's functionality and unlock its full potential. This will improve user adoption and drive faster value realization.

Product-Led Growth: Experience First, Sign-up Second

Instead of focusing solely on sign-ups, this strategy emphasizes the product experience. This encourages users to explore Quorso's benefits firsthand, leading to a more informed and engaged user base. This approach increases conversions and builds brand loyalty.

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Quorso User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Regional Manager

Industry :

Retail

Education :

MBA, Business Administration

Preferred platforms

GOALS

Increase same-store sales by effectively implementing corporate strategies and initiatives at the store level
Develop and mentor a high-performing team of store managers, equipping them with the tools and resources to excel in their roles
Optimize store operations to improve efficiency, reduce costs, and enhance customer satisfaction, thereby boosting profitability.

Frustrations

Lack of real-time visibility into store performance across multiple locations
Difficulty in tracking the progress of store-level execution of corporate initiatives
Struggling to identify and address performance gaps among individual stores and managers.

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

District Manager

Industry :

Retail

Education :

Bachelor of Science, Management

Preferred platforms

GOALS

Drive consistent sales growth across all stores within her district by analyzing performance data and identifying areas for improvement
Ensure compliance with company standards and procedures across all stores, maintaining brand consistency and a positive customer experience
Foster a culture of continuous improvement by encouraging feedback, recognizing achievements, and providing ongoing training and development opportunities for store managers.

Frustrations

Overwhelmed by the volume of data and reports, making it challenging to extract actionable insights
Difficulty in effectively communicating goals and priorities to store managers, leading to inconsistent execution
Time-consuming manual processes for tasks like scheduling, communication, and performance tracking, limiting time for strategic initiatives.

Name:

John Rodriguez

Age :

28

Gender :

Male

Occupation :

Store Manager

Industry :

Retail

Education :

Associate's Degree, Business Management

Preferred platforms

GOALS

Achieve and exceed sales targets by motivating and coaching his team, ensuring excellent customer service, and maintaining optimal product availability
Implement store-level marketing and promotional activities to drive customer traffic and increase sales
Maintain a positive and productive work environment that attracts and retains top talent, fostering a culture of teamwork and achievement.

Frustrations

Feeling disconnected from corporate goals and lacking clarity on performance expectations
Limited access to data and analytics, hindering his ability to make data-driven decisions for his store
Juggling multiple responsibilities with inadequate tools and support, leading to inefficiencies and errors in daily operations.

Quorso Geographic and Demographic Insights

Geographic Insights: Quorso's primary market is the United States, followed by the United Kingdom and Canada. Germany and Australia represent emerging markets with growth potential.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Germany
7.5%
Australia
7.5%

Demographic Insights: Quorso's target audience consists primarily of professionals aged 25-44, with a slight skew towards males. This demographic aligns with decision-makers in retail management.

Age Distribution

Gender Distribution

Quorso Socio-economic Profile

Household and Income Insights: Quorso's users are typically from households of 2-4 people with medium income levels, reflecting the average profile of retail management professionals.

Educational and Employment Insights: Most users are employed full-time, reflecting the target audience of retail managers. They are well-educated, with a majority holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Quorso Behavioral Insights

Interest-Based Insights: Target users are interested in business news, data analytics, retail trends, leadership, management and productivity tools, aligning with their professional roles.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and Twitter and primarily use desktop devices, reflecting their work-related technology usage.

Interests

Business NewsData AnalyticsTechnologyRetail TrendsLeadershipManagementProductivity

Device Breakdown

Social Media Usage

Quorso Top Competitors

Competitor	Estimated market share	Top domains
Zipline	35%	Retail Operations, Task Management, Communication
Reflexis Systems (Now part of Zebra Technologies)	25%	Workforce Management, Task Management, Execution
YOOBIC	15%	Employee Communication, Task Management, Training

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