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Unsplash Target Audience

Unsplash targets creative professionals across various industries. This includes individuals and businesses seeking high-quality, royalty-free images for their projects. Unsplash appeals to a broad audience, from large companies to individual freelancers and bloggers.

User Segments

Unsplash Geographic Distribution

Unsplash's primary market is the US, followed by India and the UK. This suggests a strong presence in English-speaking countries with growing creative economies.

Top Countries

United States flag

United States

40%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Brazil flag

Brazil

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Unsplash users typically belong to households of 1-2 people, indicating a mix of young professionals and individuals. The income distribution leans towards medium and high, reflecting disposable income for paid subscriptions.

Employment Status

Income Distribution

Education Level

Unsplash Behavior Analysis

Behavior Profile

Device Breakdown

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