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United Way of the Greater Lehigh Valley Target Audience

User Segments

Age: 52

Gender: Male

Occupation: Senior Financial Advisor

Education: Master's Degree in Finance

Age: 45

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree in Healthcare Administration

Age: 39

Gender: Male

Occupation: Software Development Manager

Education: Bachelor's Degree in Computer Science

David Philanthrope

David Philanthrope

Age: 52
Gender: Male
Occupation: Senior Financial Advisor
Education: Master's Degree in Finance
Industry: Finance
Channels: LinkedInFacebookYouTube

Goals

  • To significantly contribute to local education initiatives, ensuring children in the community have access to quality learning resources
  • To leverage his financial success to foster long-term community stability and improve the overall well-being of the Lehigh Valley
  • To connect with like-minded individuals and organizations to amplify the impact of his philanthropic efforts and inspire others to give back.

Pain Points

  • Difficulty in identifying and vetting reputable local charities that align perfectly with his specific philanthropic interests
  • Lack of transparent reporting on the actual impact and utilization of donated funds from some organizations
  • Time constraints due to a demanding career, making it challenging to actively participate in community events or volunteer.

United Way of the Greater Lehigh Valley Geographic Distribution

Primarily serving the Greater Lehigh Valley area in the US, with negligible international presence for direct services.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.05%
Germany flag

Germany

0.03%
Australia flag

Australia

0.02%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally in larger households with higher income levels, indicating a capacity for significant contributions.

Employment Status

Income Distribution

Education Level

United Way of the Greater Lehigh Valley Behavior Analysis

Behavior Profile

Community Volunteering
Philanthropy
Social Responsibility
Making a Difference
Local Causes
Education Advocacy
Healthy Aging Support
Community Stability
Networking
Employee Engagement
Online Giving
Long-term Commitment
Impact Measurement
Event Sponsorship
Skill-based Volunteering
Legacy Building
Community Events

Device Breakdown

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