United Way of the Greater Lehigh Valley : Market and Competitor Analysis

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United Way of the Greater Lehigh Valley is a non-profit organization dedicated to addressing social challenges in the Lehigh Valley region of Pennsylvania. They focus on three key areas: education, healthy aging, and community stability, aiming to create lasting positive change through community collaboration and resource mobilization. Their work involves partnering with local non-profits, businesses, government agencies, and community members to provide support and resources to those in need.

Company : United Way of the Greater Lehigh Valley

Industry : Non-profitPhilanthropySocial Services

Major Markets

United States

Canada

Mexico

Key Competitors

Salvation Army Lehigh Valley

Community Action Committee of the Lehigh Valley

Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania

United Way of the Greater Lehigh Valley Key Value propositions

Community Impact

Education

Healthy Aging

Community Stability

United Way of the Greater Lehigh Valley Latest news

United Way of the Greater Lehigh Valley

United Way of the Greater Lehigh Valley addresses our community's challenges by investing in Education, Healthy Aging and Community Stability.

Over $67,000 Raised for Families Displaced by Ferry Street Fire

Sep 8, 2023 ... “Given the scale of the fire, it was important to partner with a regional organization like United Way to bring more visibility to the issue ...

Lehigh Valley Reads Launches Million Minute Challenge to ...

Mar 7, 2024 ... Families, individuals, schools and groups can pledge their minutes online through March 31 at www.unitedwayglv.org/million. Registration is ...

Find Your United Way - United Way of Pennsylvania

United Way of Greater Philadelphia and Southern New Jersey 1800 John F ... www.unitedwayglv.org. United Way of the Shippensburg Area P.O. Box 3 53 West ...

United Way of the Greater Lehigh Valley SWOT Analysis

Strengths

Strong brand recognition and trust within the community.Established partnerships with local nonprofits and businesses.Experienced staff with expertise in addressing social issues.

Weaknesses

Dependence on individual and corporate donations for funding.Potential difficulty in reaching younger demographics.Competition from other well-established non-profit organizations.

Opportunities

Expanding digital fundraising initiatives to reach a wider audience.Developing innovative programs that address emerging community needs.Collaborating with other United Way chapters for greater impact.

Threats

Economic downturns can impact individual and corporate giving.Negative perceptions of non-profit effectiveness.Changing demographics and community needs requiring program adjustments.

Top Marketing Strategies for United Way of the Greater Lehigh Valley

Targeted Digital Marketing Campaign

Leverage social media platforms and search engine optimization to reach potential donors and volunteers within the Lehigh Valley. This will increase awareness and engagement with United Way's programs and initiatives.

Community Partnerships and Events

Strengthen collaborations with local businesses, schools, and community organizations to expand outreach and build a network of supporters. This will create opportunities for joint events and initiatives that benefit the community.

Impact-Driven Storytelling

Share compelling stories of individuals and families positively impacted by United Way's programs. This will resonate with potential donors and volunteers, showcasing the real-world impact of their support.

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United Way of the Greater Lehigh Valley User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase her positive impact on the community by finding impactful volunteer opportunities that align with her values and make efficient use of her time
Research and identify trustworthy local organizations where she can confidently donate funds and feel assured that her contributions are making a tangible difference
Network and connect with other passionate individuals and professionals in the Lehigh Valley who share similar interests in community development and social impact.

Frustrations

Finding convenient and flexible volunteer opportunities that fit her busy work schedule and allow her to contribute meaningfully
Lack of transparency and impact reporting from some local organizations, making it difficult to assess the effectiveness of her donations
Difficulty discovering and connecting with other like-minded individuals in the Lehigh Valley who are passionate about similar social causes.

Name:

John Chen

Age :

45

Gender :

Male

Occupation :

Senior Software Engineer

Industry :

Finance

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Secure a financially stable future for his family while also actively contributing to the well-being of his community
Ensure his children have access to quality education and opportunities to succeed in the Lehigh Valley
Stay informed about critical social issues affecting the Lehigh Valley and engage in meaningful dialogue and potential solutions.

Frustrations

Balancing the demands of a demanding career with his desire to dedicate more time to volunteering and community involvement
Concerns about the rising cost of living in the Lehigh Valley and its impact on families and individuals struggling to make ends meet
Feeling overwhelmed by the sheer number of social issues and not knowing where to focus his time and resources for maximum impact.

Name:

Maria Rodriguez

Age :

58

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Utilize her skills and experience to support children's education and development in retirement, ensuring a brighter future for the next generation
Maintain an active and fulfilling lifestyle by connecting with her community and contributing to its well-being
Find reliable and accessible resources to support her aging parents and ensure their health and happiness.

Frustrations

Witnessing the widening educational gap among children in the Lehigh Valley and feeling uncertain about the most impactful ways to contribute to solutions
Encountering limited volunteer opportunities specifically tailored for senior citizens in the Lehigh Valley, limiting her ability to utilize her experience and expertise
Navigating the complex landscape of senior care services and support systems for her aging parents, often feeling overwhelmed by the process.

United Way of the Greater Lehigh Valley Geographic and Demographic Insights

Geographic Insights: United Way of the Greater Lehigh Valley primarily serves the Lehigh Valley region in Pennsylvania, USA, suggesting a highly localized target market.

Top Countries

United States
100%
Canada
%
Mexico
%
United Kingdom
%
Germany
%

Demographic Insights: The target audience skews slightly towards females and individuals aged 35-54, reflecting typical donor demographics for non-profit organizations.

Age Distribution

Gender Distribution

United Way of the Greater Lehigh Valley Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households with 2-4 members, representing a mix of families and individuals with varying income levels.

Educational and Employment Insights: A significant portion of the target users are employed full-time or are business owners, with a high proportion having university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

United Way of the Greater Lehigh Valley Behavioral Insights

Interest-Based Insights: The target audience shows interest in local community involvement, volunteering opportunities, educational initiatives, health and wellness, social justice, and philanthropy.

Technology and Social Media Usage: Users engage with a mix of social media platforms, with a preference for Facebook and YouTube. Device usage leans towards desktop and Android.

Interests

Community InvolvementVolunteeringLocal EventsEducationHealth and WellnessSocial JusticePhilanthropy

Device Breakdown

Social Media Usage

United Way of the Greater Lehigh Valley Top Competitors

Competitor	Estimated market share	Top domains
Salvation Army Lehigh Valley	35%	Social Services, Religious Organization, Charitable Giving
Community Action Committee of the Lehigh Valley	30%	Poverty Alleviation, Community Development, Social Services
Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania	25%	Food Insecurity, Hunger Relief, Community Outreach

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