United Way of the Greater Lehigh Valley

United Way of the Greater Lehigh Valley is a non-profit organization dedicated to addressing social challenges in the Lehigh Valley region of Pennsylvania. They focus on three key areas: education, healthy aging, and community stability, aiming to create lasting positive change through community collaboration and resource mobilization. Their work involves partnering with local non-profits, businesses, government agencies, and community members to provide support and resources to those in need.

Company : United Way of the Greater Lehigh Valley

Industry : Non-profitPhilanthropySocial Services

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Key Competitors

Salvation Army Lehigh Valley
Community Action Committee of the Lehigh Valley
Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania

United Way of the Greater Lehigh Valley Key Value propositions

Community Impact
Education
Healthy Aging
Community Stability

United Way of the Greater Lehigh Valley SWOT Analysis

Strengths

Strong brand recognition and trust within the community.Established partnerships with local nonprofits and businesses.Experienced staff with expertise in addressing social issues.

Weaknesses

Dependence on individual and corporate donations for funding.Potential difficulty in reaching younger demographics.Competition from other well-established non-profit organizations.

Opportunities

Expanding digital fundraising initiatives to reach a wider audience.Developing innovative programs that address emerging community needs.Collaborating with other United Way chapters for greater impact.

Threats

Economic downturns can impact individual and corporate giving.Negative perceptions of non-profit effectiveness.Changing demographics and community needs requiring program adjustments.

Top Marketing Strategies for United Way of the Greater Lehigh Valley

Targeted Digital Marketing Campaign

Leverage social media platforms and search engine optimization to reach potential donors and volunteers within the Lehigh Valley. This will increase awareness and engagement with United Way's programs and initiatives.

Community Partnerships and Events

Strengthen collaborations with local businesses, schools, and community organizations to expand outreach and build a network of supporters. This will create opportunities for joint events and initiatives that benefit the community.

Impact-Driven Storytelling

Share compelling stories of individuals and families positively impacted by United Way's programs. This will resonate with potential donors and volunteers, showcasing the real-world impact of their support.

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United Way of the Greater Lehigh Valley User Persona

United Way of the Greater Lehigh Valley Geographic and Demographic Insights

Geographic Insights: United Way of the Greater Lehigh Valley primarily serves the Lehigh Valley region in Pennsylvania, USA, suggesting a highly localized target market.

Top Countries

  • United States flag

    United States

    100%

  • Canada flag

    Canada

    %

  • Mexico flag

    Mexico

    %

  • United Kingdom flag

    United Kingdom

    %

  • Germany flag

    Germany

    %

Demographic Insights: The target audience skews slightly towards females and individuals aged 35-54, reflecting typical donor demographics for non-profit organizations.

Age Distribution

Gender Distribution

United Way of the Greater Lehigh Valley Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households with 2-4 members, representing a mix of families and individuals with varying income levels.

Educational and Employment Insights: A significant portion of the target users are employed full-time or are business owners, with a high proportion having university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

United Way of the Greater Lehigh Valley Behavioral Insights

Interest-Based Insights: The target audience shows interest in local community involvement, volunteering opportunities, educational initiatives, health and wellness, social justice, and philanthropy.

Technology and Social Media Usage: Users engage with a mix of social media platforms, with a preference for Facebook and YouTube. Device usage leans towards desktop and Android.

Interests

Community InvolvementVolunteeringLocal EventsEducationHealth and WellnessSocial JusticePhilanthropy

Device Breakdown

Social Media Usage

United Way of the Greater Lehigh Valley Top Competitors

Competitor
Estimated market share
Top domains
Salvation Army Lehigh Valley35%Social Services, Religious Organization, Charitable Giving
Community Action Committee of the Lehigh Valley30%Poverty Alleviation, Community Development, Social Services
Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania25%Food Insecurity, Hunger Relief, Community Outreach

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