United Way of the Greater Lehigh Valley Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Community Action Committee of the Lehigh Valley

Greater Lehigh Valley Chamber of Commerce

The Lehigh Valley Community Foundation

Top Marketing Channels

Community Action Committee of the Lehigh Valley

Social Media Marketing
Examples: Facebook posts, Twitter updates, Instagram stories
Campaigns: Community Support Awareness, Anti-Poverty Initiatives, Holiday Food Drive

Website Content Marketing
Examples: Blog articles, Program descriptions, Success stories
Campaigns: Client Testimonial Series, Program Impact Showcase, Call to Action for Volunteers

Email Marketing
Examples: Newsletters, Program updates, Donation requests
Campaigns: Monthly Donor Newsletter, Urgent Needs Campaign, Volunteer Recruitment Drive

Direct Program Enrollment
Energy assistance program application, Housing counseling sign-up, Food bank registration
Apply for Heating Assistance, Housing Stability Program Enrollment, Get Emergency Food Aid

Grant Applications & Fundraising Appeals
Corporate sponsorship requests, Foundation grant proposals, Individual donor appeals
Annual Fund Drive, Corporate Partnership Program, Major Donor Outreach

Community Outreach Events
Information booths at local fairs, Community workshops, Partner agency referrals
Back to School Resource Fair, Financial Literacy Workshop Series, Neighborhood Assistance Program Promotion

Direct services to low-income populations

Strong grassroots community presence

Diverse funding streams including government grants.

Potentially limited marketing budget

May be perceived as crisis-oriented rather than preventative

Dependence on government funding changes.

Increased demand for social services due to economic shifts

Collaboration with other non-profits

Expand digital outreach for services.

Economic downturn impacting demand for services

Competition for limited grant funding

Policy changes affecting social programs.