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Khan Academy

BYJU'S

Ekal Vidyalaya Foundation

Top Marketing Channels

Khan Academy

  • YouTube
  • Examples: Official Khan Academy Channel, Sal Khan's talks, Subject-specific playlists
  • Campaigns: Learn anything for free, Test prep series, Khan Kids educational content
  • Social Media (Facebook, Twitter)
  • Examples: Educational content posts, Community engagement, Success stories
  • Campaigns: #LearnforFree, Back-to-school resources, Teacher appreciation week
  • Email Marketing
  • Examples: Newsletter, Course updates, Donation appeals
  • Campaigns: New course announcements, Personalized learning paths, Support free education

Top Sales Channels

  • Website (Donation Portal)
  • Donate now button, Monthly giving, Corporate matching
  • Support Free Education, Holiday giving campaign, End-of-year appeal
  • Partnerships (Schools/Organizations)
  • School district implementations, Corporate sponsorships, Educational non-profits collaborations
  • Classroom integration program, Global learning initiatives, Access for all schools
  • Grant Applications
  • Foundation grants, Government grants, Philanthropic organizations
  • Scaling impact grant, Digital learning for underserved communities, Innovation in education fund

Turn the Bus SWOT Analysis

Strengths

Global brand recognition

Extensive content library across subjects

Free access to high-quality education

Weaknesses

Limited localized content for diverse regions

Reliance on donations for sustainability

Less interactive than some paid platforms

Opportunities

Expand content to new languages and curricula

Partner with more international NGOs

Leverage AI for personalized learning paths

Threats

Competition from paid EdTech platforms

Changes in education policy

Donor fatigue and economic downturns

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