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Major Markets
Key Competitors
WIT is positioned as a premier digital activation platform empowering sports and entertainment organizations, and increasingly diverse brands, to boost engagement, capture first-party data, and drive revenue through interactive, turnkey experiences.
Customer sentiment is overwhelmingly positive, with testimonials highlighting WIT as a trusted partner delivering significant results in engagement, lead generation, and revenue, valuing their proactive ideas and responsive service. This indicates strong satisfaction with the platform's effectiveness and the company's collaborative approach.
WIT offers a best-in-class digital activation platform that enables clients to capture first-party data, supercharge engagement, and generate qualified leads. It provides turnkey, interactive experiences designed to drive revenue and enhance partnerships with unparalleled UX and high conversion rates.
Strong focus on first-party data capture.
High conversion rates and lead generation.
Turnkey solutions with unparalleled UX.
Pricing not transparent; may deter smaller clients.
Brand awareness outside sports could be limited.
Dependence on large enterprise clients.
Expand into new industry verticals.
Develop deeper analytics and reporting features.
Form strategic alliances for market penetration.
Emergence of new competitors.
Changes in data privacy regulations.
Economic downturn impacting marketing budgets.
WIT primarily serves the US market (90%), with a smaller but significant presence in Canada. Other international markets are minimal.
United States
90% market share
Canada
6% market share
United Kingdom
1.5% market share
Australia
1% market share
Germany
0.5% market share
35-55 years
Male • Female
United States • Canada
30-50 years
Male • Female
United States • Global Major Cities
28-45 years
Male • Female
North America
40-60 years
Male • Female
United States • Europe
25-40 years
Male • Female
Major Metropolitan Areas
Data shown in percentage (%) of usage across platforms
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