Top Marketing Strategies for WIT Contests

WIT Contests User Persona

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

Sports Marketing

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand visibility and awareness among target audience through engaging digital campaigns
• Drive ticket sales and merchandise revenue by leveraging digital platforms and fan data
• Enhance fan engagement and loyalty through interactive experiences and personalized content

Frustrations

• Limited budget allocation for experimental marketing initiatives
• Difficulty in accurately measuring the ROI of digital marketing efforts
• Short lead times and constantly evolving demands of the sports industry

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Entertainment

Education :

Bachelor's degree, Communications

Preferred platforms

GOALS

• Grow and engage a large and active online community around the entertainment brand
• Create viral content that generates buzz and drives organic reach and engagement
• Secure lucrative sponsorship deals by demonstrating strong social media performance

Frustrations

• Facing challenges in keeping up with constantly changing social media algorithms
• Dealing with negative comments and managing online reputation
• Measuring the effectiveness of social media campaigns and attributing ROI

Name:

John Davis

Age :

42

Gender :

Male

Occupation :

Brand Manager

Industry :

Sports Apparel

Education :

Master's degree, Business Administration

Preferred platforms

GOALS

• Increase brand awareness and drive sales through strategic partnerships with sports teams and athletes
• Reach a wider audience and tap into new customer segments through digital activation campaigns
• Build brand loyalty and affinity by associating the brand with positive sports experiences

Frustrations

• Limited marketing budget allocated for sports sponsorships and activations
• Difficulty in standing out from competitors in a saturated sports marketing landscape
• Measuring the impact of sponsorship activations on brand metrics and sales

WIT Contests Geographic and Demographic Insights

Geographic Insights: WIT's primary market is the US, followed by Canada and the UK, reflecting North America's dominance in the sports and entertainment industry.

Demographic Insights: WIT's target audience is primarily 25-34, followed by 18-24 and 35-44, with a slight male skew, aligning with digital engagement trends in sports and entertainment.

WIT Contests Socio-economic Profile

Household and Income Insights: WIT's audience is primarily from households of 2-4 people, with most having medium income levels, suggesting a focus on young professionals and families.

Educational and Employment Insights: Most of WIT's target audience is employed full-time and have a University or College degree, indicating a focus on educated professionals.

WIT Contests Behavioral Insights

Interest-Based Insights: WIT's target audience are interested in sports, music, movies, streaming, gaming, technology, reflecting a digitally-savvy demographic engaged with online entertainment.

Technology and Social Media Usage: Target users are highly active on Instagram and YouTube. They primarily use desktop devices but also engage via Android and iOS.

WIT Contests Top Competitors