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WIT Target Audience
User Segments
Age: 48
Gender: Male
Occupation: VP of Partnership Solutions
Education: Master's Degree, Marketing
Age: 40
Gender: Female
Occupation: SVP of Marketing & Media
Education: Bachelor's Degree, Communications
Age: 36
Gender: Male
Occupation: Director of Digital Strategy and Monetization
Education: Master's Degree, Digital Marketing
David Chen
Goals
- To significantly increase fan engagement and data capture for sponsorship activation through innovative digital campaigns
- To secure and activate high-value sponsorships by demonstrating clear ROI from digital activations
- To streamline digital marketing operations with a turnkey solution that integrates seamlessly with existing platforms.
Pain Points
- Difficulty in proving the tangible ROI of digital engagement efforts to executive leadership
- Lack of integrated solutions that can handle both fan engagement and data collection efficiently
- Time-consuming manual processes for launching and tracking digital campaigns across multiple platforms.
WIT Geographic Distribution
WIT primarily serves the US market (90%), with a smaller but significant presence in Canada. Other international markets are minimal.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households (45%) and high-income brackets (55%), reflecting their executive roles.
Employment Status
Income Distribution
Education Level
WIT Behavior Analysis
Behavior Profile
Device Breakdown
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