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Turn the Bus Target Audience
User Segments
Age: 16
Gender: Female
Occupation: High School Student
Education: Currently in Class 10
Age: 17
Gender: Male
Occupation: High School Student
Education: Currently in Class 12
Age: 15
Gender: Female
Occupation: High School Student
Education: Currently in Class 10
Priya Kumari
Age: 16
Gender: Female
Occupation: High School Student
Education: Currently in Class 10
Industry: Education; Student Life; Digital Learning
Channels: YouTubeTikTokInstagram
Goals
- Achieve high scores in the upcoming Board Exams to secure a better future
- Learn new concepts easily and clearly through digital resources
- Gain admission to a good college or vocational training program after high school
Pain Points
- Lack of qualified teachers in her village for specific subjects
- Limited access to study materials and reference books
- Poor internet connectivity and frequent power cuts hindering online learning
Turn the Bus Geographic Distribution
India is the primary beneficiary location (85%), while the US is key for operations and fundraising (10%). Other support comes globally.
Top Countries
India
85%
United States
10%
United Kingdom
1%
Canada
1%
Australia
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Beneficiary households are often large (3-6+ members) and primarily low-income. Supporters vary across income levels.
Employment Status
Income Distribution
Education Level
Turn the Bus Behavior Analysis
Behavior Profile
Smartphone Users
Digital Learners
Volunteer Engagement
Social Impact Driven
Tech Enthusiasts
AI/ML Interest
Online Content Consumption (YouTube)
Community Collaboration
Skill-Building
Philanthropic Giving
Open Source Contribution
EdTech Adoption
Hackathon Participation
Networking (LinkedIn)
Curiosity for Learning
Device Breakdown
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