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Business and Product Insights
Product Portfolio
For Your Buns Bundle
Kayla's Everyday Routine Kit
Buns Of Glowry Tightening Body Serum
Truly Beauty Key Value Propositions
Truly Beauty offers consumers high-performance, ethically sourced, vegan, and cruelty-free beauty products that deliver tangible results and a luxurious sensorial experience. Their unique product names and focus on 'clean beauty' resonate with health-conscious individuals seeking effective and delightful self-care solutions.
Truly Beauty Brand Positioning
Truly Beauty positions itself as a premium, ethical beauty brand offering high-performance vegan, cruelty-free, and clean products with a playful, sensorial experience, particularly excelling in after-shave and body care.
Top Competitors
Sol de Janeiro
Summer Fridays
Glossier
Customer Sentiments
Customer sentiment appears largely positive due to the brand's commitment to ethical sourcing and clean ingredients, coupled with effective products and attractive loyalty programs. The high engagement on social media and willingness to subscribe suggests satisfaction with product performance and brand values.
Actionable Insights
To enhance brand positioning, Truly Beauty should highlight its diverse product range beyond shaving and emphasize its clean beauty certifications more prominently in marketing.
Products and Features
For Your Buns Bundle - Product Description
The For Your Buns Bundle by Truly Beauty is a two-product set designed specifically for butt care. It includes the Buns Of Glowry Tighten & Glow Butt Serum and the Buns Of Glowry, Tighten & Glow Butt Polish. This duo aims to tighten and firm the skin, reduce the appearance of fine lines and cellulite, add glow and luminosity, and provide intense hydration to the buttocks.
Pros
- This bundle offers a comprehensive two-step routine for targeted butt care, addressing multiple concerns like firmness, hydration, and cellulite reduction
- The combination of a serum and a polish provides both treatment and exfoliation for optimal results
- It promises to enhance skin's appearance by adding glow and luminosity, making it an attractive option for those seeking cosmetic improvements.
Cons
- The product is highly specialized for butt care, which might limit its appeal to a broader audience or those looking for multi-purpose skincare solutions
- Without knowing the ingredient list, potential customers cannot assess for allergens or specific active compounds, which could be a drawback for sensitive skin types
- As a bundle, the initial cost might be higher compared to purchasing single-purpose products, potentially deterring budget-conscious consumers.
Alternatives
- Many mainstream skincare brands offer body firming lotions and scrubs that could serve as alternatives, even if not specifically branded for the buttocks
- Competitors in the niche beauty market, particularly those focusing on 'body care' or 'intimate care' lines, may offer similar tightening or brightening products
- DIY options using natural ingredients like coffee grounds for exfoliation or essential oils for skin tightening could also be considered less expensive alternatives.
Company Updates
Latest Events at Truly Beauty
Truly Beauty: Truly - Vegan. High Performance. Cruelty Free. Clean ...
Not your average clean beauty - Vegan ingredients combined with high end actives for long lasting, real results. We use the best of fresh, nutritious, ...
View sourceTruly Organic - Overview, News & Similar companies | ZoomInfo.com
Company Name. logo for Truly Organic. Truly Organic. Revenue. <$5M. Number of Employees. 37. Type. Private. Funding. -. Founded In. 2013. Top Executive. Kamilla ...
View sourceTop Abandoned Products – Page 3 – Truly Beauty
Badge A clear jar with a gold lid contains Coco Cloud Luxury Shave Butter by Truly Beauty · Coco Cloud Luxury Shave Butter. Super-Smoothing Shave Cream. $32 - ...
View sourceClean beauty is a SCAM, and here's why.... (info from cosmetic ...
Jul 11, 2023 ... ... brand new products are moldy. I'll keep my parabens and they can ... i'm a beauty editor for a company that banned the phrase “clean beauty” in ...
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