Top Marketing Strategies for Truly Beauty

Truly Beauty User Persona

Name:

Sophia Miller

Age :

24

Gender :

Female

Occupation :

Social Media Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Achieve a flawless and radiant complexion using natural and effective skincare products
• Stay up-to-date with the latest beauty trends and incorporate them into her daily routine
• Discover and experiment with new makeup looks and products to express her creativity

Frustrations

• Dealing with dry and sensitive skin that reacts negatively to certain ingredients
• Feeling overwhelmed by the sheer number of beauty products and brands available in the market
• Finding makeup products that are both long-lasting and gentle on her sensitive skin

Name:

Ava Chen

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Maintain a simple yet effective skincare routine that complements her busy lifestyle
• Find high-quality, cruelty-free beauty products that align with her ethical values
• Create a relaxing and enjoyable self-care routine that helps her de-stress after work

Frustrations

• Lacking sufficient time for elaborate skincare routines due to her demanding work schedule
• Juggling multiple creative projects and feeling the pressure to maintain a strong online presence
• Sourcing sustainable and ethically-sourced beauty products that meet her quality standards

Name:

Mia Rodriguez

Age :

21

Gender :

Female

Occupation :

College Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Experiment with different makeup looks and find her personal style
• Discover affordable yet effective skincare products that cater to her specific skin concerns
• Connect with other beauty enthusiasts online and share her passion for all things beauty

Frustrations

• Living on a tight student budget and struggling to afford high-end beauty products
• Feeling overwhelmed by the pressure to conform to unrealistic beauty standards portrayed on social media
• Experiencing acne breakouts and struggling to find the right products to address her specific skin concerns

Truly Beauty Geographic and Demographic Insights

Geographic Insights: Truly Beauty's primary market is the US, followed by Canada and the UK. Their focus on English-language branding and online sales suggests a Western market focus.

Demographic Insights: Truly Beauty's target audience is primarily women aged 18-34, reflecting a focus on younger demographics interested in playful, trendy beauty products.

Truly Beauty Socio-economic Profile

Household and Income Insights: Truly Beauty's audience is diverse in household sizes, with a slight skew towards smaller households. Their pricing suggests they target middle-income consumers primarily.

Educational and Employment Insights: Truly Beauty's target market is largely employed full-time or students, aligning with their digitally-savvy and trend-conscious nature. Most have some college or university education.

Truly Beauty Behavioral Insights

Interest-Based Insights: The target audience is interested in beauty, skincare, online shopping, and influenced by social media trends, aligning with Truly Beauty's brand positioning.

Technology and Social Media Usage: Truly Beauty's target audience is highly active on social media, particularly Instagram and TikTok, and predominantly uses mobile devices.

Truly Beauty Top Competitors