Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Sol de Janeiro
Summer Fridays
Glossier
Top Marketing Channels
Sol de Janeiro
- Social Media Marketing
- Examples: Instagram, TikTok, YouTube
- Campaigns: Brazilian Bum Bum Cream viral trend, Summer 'Sol'stice Campaign, #SolDeJaneiroGlow
- Influencer Marketing
- Examples: Beauty gurus, Lifestyle influencers, Micro-influencers
- Campaigns: Partnerships for new product launches, Sponsored content featuring product routines, Ambassador programs
- Email Marketing
- Examples: Promotional emails, New product announcements, Abandoned cart reminders
- Campaigns: Welcome series for new subscribers, Exclusive discounts for email list, Holiday Gift Guides
Top Sales Channels
- E-commerce Website
- soldejaneiro.com, Product pages, Bundle offers
- Direct-to-consumer sales, Seasonal promotions, Free shipping thresholds
- Retail Partnerships
- Sephora, Mecca, Cult Beauty
- In-store promotions, Sephora's Holiday Savings Event, Cult Beauty GWPs
- Subscription/Replenishment Services
- Auto-delivery options, Subscribe & Save, Loyalty program points redemption
- Bum Bum Cream Subscribe & Save, Recurring product delivery, Exclusive member discounts
Truly Beauty SWOT Analysis
Strengths
Strong brand identity and recognizable scent profile
Highly effective social media presence with viral products
Broad product range beyond body care into fragrance and skincare.
Weaknesses
High price point for some products
Potential for scent fatigue or allergy issues for some consumers
Over-reliance on hero products (e.g.
Bum Bum Cream).
Opportunities
Expansion into new global markets
Development of complementary product lines (e.g.
haircare)
Deeper engagement with user-generated content.
Threats
Increased competition from clean beauty brands
Counterfeit products
Shifting consumer preferences away from strong fragrances.
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