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True Built Home Target Audience
User Segments
Age: 42
Gender: Male
Occupation: Software Engineering Manager
Education: Master's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Senior Nurse Practitioner
Education: Master's Degree, Nursing
Age: 48
Gender: Male
Occupation: Financial Advisor
Education: Professional Degree, Finance
David Chen
Goals
- To build a high-quality, energy-efficient home that will appreciate in value and provide long-term comfort for his family
- To optimize the home-building process to minimize disruptions to his demanding work schedule and family life
- To ensure the new home accommodates future needs, possibly including space for aging parents or grown children.
Pain Points
- Lack of transparency in pricing and hidden costs in home construction projects
- Finding reliable contractors who deliver on time and within budget for specialized aspects like site development
- Navigating complex permitting processes and local regulations without expert guidance.
True Built Home Geographic Distribution
True Built Home exclusively serves Washington and Western Oregon, focusing on specific counties within 100 miles of their Tacoma, WA and Keizer, OR branches. Their market is highly localized within the US.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households are typically 3-4 people with high income, indicating families or established individuals with significant financial capacity for new home construction.
Employment Status
Income Distribution
Education Level
True Built Home Behavior Analysis
Behavior Profile
Device Breakdown
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