True Built Home : Market and Competitor Analysis

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www.ringly.io/

www.uschamberfoundation.org

True Built Home is a custom home builder operating in Washington and Oregon. They specialize in building high-quality, energy-efficient homes with transparent pricing. They offer a variety of home plans and work with clients to customize them to their needs.

Company : True Built Home

Industry : ConstructionReal EstateResidential Construction

Major Markets

United States

Canada

Mexico

Key Competitors

Neil Kelly

Acuta Builders

Renaissance Homes

True Built Home Key Value propositions

Custom Homes

Energy Efficiency

Transparent Pricing

Quality Construction

True Built Home Latest news

True Built Home: Custom Home Builder in Washington & Oregon

Our website is a great resource for information about new home construction and tools to begin planning your new home build. We have created a simple, step-by- ...

True Built Home | Tacoma WA

We're a big fan of that deck ! ... The new policy will in part help first-time ... See more details on this home plan here: https://truebuilthome.com/home-plans/ ...

Co-Construct - True Built Home

Building your new home is an exciting and important endeavor, and True Built Home wants the process to be as smooth and enjoyable as possible.

TRUE BUILT HOME INC | LinkedIn

True Built Home is an on your lot residential Home Builder in Washington and parts of Oregon! With over 50 customizable and affordable Home Plans, ...

True Built Home SWOT Analysis

Strengths

Focus on energy-efficient homes.Transparent pricing model.Strong online presence and communication.

Weaknesses

Limited geographic reach.Reliance on the housing market in specific regions.Potential competition from larger, established builders.

Opportunities

Expanding into new markets in the Pacific Northwest.Developing partnerships with suppliers of sustainable building materials.Offering virtual design and consultation services.

Threats

Fluctuations in the cost of building materials.Economic downturns impacting the housing market.Increasing competition from other custom home builders.

Top Marketing Strategies for True Built Home

Value-Based Pricing Implementation

This strategy emphasizes the value True Built Home offers, like energy efficiency and quality construction, to justify its pricing. This will attract buyers who prioritize quality and sustainability, aligning with their target audience's values.

Personalized User Onboarding

By providing a personalized onboarding experience, True Built Home can educate potential clients about their building process, features, and commitment to transparency. This will enhance trust and increase engagement, leading to more qualified leads.

Interactive ROI Calculator

An interactive ROI calculator can demonstrate the long-term financial benefits of choosing True Built Home's energy-efficient homes. This tool will provide tangible evidence of value, encouraging clients to invest in their sustainable future.

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True Built Home User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Masters, Marketing

Preferred platforms

GOALS

Build a spacious, modern farmhouse-style home with an open floor plan and a dedicated home office that accommodates her family's needs while incorporating sustainable and energy-efficient features
Ensure the new home has a large, functional kitchen with an island, ample counter space, and modern appliances to comfortably host and entertain friends and family
Create a dedicated play area or room for her young children that is safe, stimulating, and allows them to play freely.

Frustrations

Finding reliable and trustworthy contractors who understand her vision and maintain transparent communication throughout the building process
Managing her busy work schedule with the demands of overseeing a home construction project and ensuring timely completion
Staying within a reasonable budget without compromising on the quality of materials and desired features for her new home.

Name:

Mark Johnson

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

Bachelors, Computer Science

Preferred platforms

GOALS

Construct an energy-efficient ADU on his property to accommodate his aging parents, providing them with a comfortable and independent living space while keeping them close to family
Design a functional and accessible ADU that meets his parents' mobility needs, ensuring ease of navigation and incorporating aging-in-place features
Create a private and comfortable living space within the ADU for his parents, complete with a kitchenette, living area, and bathroom, while maintaining the aesthetic appeal of his property.

Frustrations

Navigating local zoning regulations and obtaining the necessary permits for building an ADU on his property
Managing the financial aspects of building an ADU, including securing financing and ensuring the project stays within budget
Finding a builder who specializes in ADU construction and has a proven track record of delivering high-quality, code-compliant units.

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Arts

Education :

Associate Degree, Graphic Design

Preferred platforms

GOALS

Design a stylish and functional home office space that fosters creativity and productivity, featuring ample natural light, ergonomic furniture, and inspiring decor
Incorporate sustainable and eco-friendly materials and building practices into her new home construction to minimize her environmental footprint and promote a healthier living environment
Create a cozy and inviting living space with a modern aesthetic that reflects her personal style and provides a comfortable environment for relaxation and socializing.

Frustrations

Finding a builder who understands her unique design preferences and is willing to collaborate on creating a custom home that aligns with her vision
Balancing her desire for a stylish and modern home with the need for affordability and staying within her budget constraints
Managing the overwhelming number of decisions involved in the homebuilding process, from selecting finishes to coordinating with contractors.

True Built Home Geographic and Demographic Insights

Geographic Insights: True Built Home's primary market is the United States, holding a significant majority, followed by Canada and Mexico with smaller percentages.

Top Countries

United States
90%
Canada
5%
Mexico
2%
United Kingdom
1.5%
Germany
1.5%

Demographic Insights: The target audience predominantly falls within the age group of 25-54, with a slightly higher inclination towards males.

Age Distribution

Gender Distribution

True Built Home Socio-economic Profile

Household and Income Insights: The majority of the target users fall within the medium income bracket, with households typically consisting of 3-4 members.

Educational and Employment Insights: The target demographic largely comprises of employed individuals with a university or college degree, reflecting their financial stability and education.

Households Size

Income Distribution

Education Level

Employment Status

True Built Home Behavioral Insights

Interest-Based Insights: Target users are interested in home decor, real estate, interior design, architecture, sustainability, green living and DIY home improvement.

Technology and Social Media Usage: Users prefer Instagram, YouTube, and Facebook, accessing content across desktops, iOS, and Android devices.

Interests

Home DecorReal EstateInterior DesignArchitectureSustainabilityGreen LivingDIY Home Improvement

Device Breakdown

Social Media Usage

True Built Home Top Competitors

Competitor	Estimated market share	Top domains
Neil Kelly	25%	Home Remodeling, Construction, Design-Build
Acuta Builders	30%	Custom Homes, Green Building, Remodeling
Renaissance Homes	15%	Luxury Homes, Custom Homes, Home Building

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www.uschamberfoundation.org

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