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Tripster Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Product Manager
Education: Master's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Senior Marketing Strategist
Education: Bachelor's Degree, Marketing
Age: 26
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Anya
Goals
- To discover unique and authentic local experiences during her international travels
- To connect with knowledgeable local guides who can offer a deeper cultural understanding
- To efficiently plan and book excursions using reliable mobile platforms to maximize her travel time.
Pain Points
- Finding truly unique experiences that go beyond typical tourist traps
- Worrying about the authenticity and quality of tour operators, leading to hesitation in booking
- Dealing with rigid tour schedules that don't allow for spontaneity and personal exploration.
Tripster Geographic Distribution
Primarily focused on the Russian market, with a strong base in local tours. Expanding globally, especially in popular tourist destinations, leveraging a large guide network.
Top Countries
Russia
Uzbekistan
Georgia
Turkey
Italy
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The audience typically comprises individuals, couples, or small families with medium to high disposable income, prioritizing experiential travel.
Employment Status
Income Distribution
Education Level
Tripster Behavior Analysis
Behavior Profile
Device Breakdown
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