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Executive Summary

Industries

Travel and TourismExperiential TravelOnline Marketplace

Major Markets

Russia flagRussia
Uzbekistan flagUzbekistan
Georgia flagGeorgia

Tripster Top Products

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Slovenia's Soul and Heart: Bled and Ljubljana Tour
Montserrat Day Trip from Barcelona

Brand Positioning

Tripster positions itself as the leading platform for unique, authentic, and expert-led local experiences, connecting travelers with passionate guides globally.

Customer Sentiments

Customer sentiment is likely positive, driven by the platform's emphasis on unique experiences, direct guide interaction, and convenient mobile booking, addressing common traveler frustrations with generic tours and opaque processes.

Tripster Key Value Propositions

Tripster's key value proposition lies in offering unique, expert-led local experiences that go beyond mass tourism, accessible through a convenient online booking platform. It connects travelers directly with passionate guides, fostering authentic cultural immersion.

Unique Local Experiences
Expert-Led Tours
Online Booking & Mobile App
Direct Guide Communication

Tripster SWOT Analysis

Strengths

Strong focus on unique, authentic, expert-led experiences.

Large network of 20,000+ guides globally.

Leading position as #1 excursion service in Russia.

Weaknesses

Reliance on commission-based model for guides.

Brand recognition outside Russia might be limited.

Competition from larger, more established global OTAs.

Opportunities

Expand into new international markets beyond current reach.

Develop more niche, specialized tours for diverse interests.

Leverage content marketing ('Журнал') for broader reach.

Threats

Intense competition from global activity booking platforms.

Economic downturns impacting travel spending.

Maintaining quality control with a large, dispersed guide network.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Tripster Target Audience

View Details

Geographic Insights

Primarily focused on the Russian market, with a strong base in local tours. Expanding globally, especially in popular tourist destinations, leveraging a large guide network.

Top Countries

Russia flag

Russia

70% market share

Uzbekistan flag

Uzbekistan

5% market share

Georgia flag

Georgia

4% market share

Turkey flag

Turkey

3% market share

Italy flag

Italy

2% market share

Tripster Audience Segments

The Millennial Explorer

25-35 years

Male • Female

Major global cities • European capitals • North American cities

The Family Adventurer

30-55 years

Male • Female

Urban centers • Suburban areas • International travel hubs

The Silver Explorer

55-70 years

Male • Female

Retired communities • Coastal towns • Cultural capitals

The Young Budget Traveler

18-24 years

Male • Female

University towns • Gap year destinations • Backpacking routes

The Local Culture Seeker (Primary Market)

28-45 years

Male • Female

Russia (Moscow, St. Petersburg) • CIS countries • Turkey

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Tripster

Personalized User Onboarding

Craft a tailored onboarding experience that acknowledges the user's travel preferences and interests gleaned from their initial interactions. This will increase user activation by guiding them to relevant tour options and highlighting features aligned with their needs, thus improving engagement and conversion rates.

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Product Benefit Reinforcement in Onboarding

During the onboarding process, repeatedly highlight the key benefits of using Tripster, such as access to unique experiences, direct communication with local experts, and flexible booking options. This will reinforce the value proposition and encourage users to explore the platform and book tours.

Learn more

Referral Contest

Implement a referral contest where users are incentivized to refer their friends and family to Tripster. This can rapidly expand Tripster's user base by leveraging the trust and social connections of existing customers, leading to increased brand awareness and bookings.

Learn more

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