Find stats on top websites
Major Markets
Russia
Uzbekistan
GeorgiaKey Competitors
Select a competitor
GetYourGuide
Viator
Top Marketing Channels
GetYourGuide
- Content Marketing
- Examples: Travel guides, Blog posts, Destination inspiration
- Campaigns: Local Insights Series, Beyond the Tour Bus, Hidden Gems of [City]
- Social Media Marketing
- Examples: Instagram travel reels, Facebook destination ads, YouTube tour highlights
- Campaigns: Explore More Challenge, #GetYourGuideAdventures, Unlock Local Secrets
- Search Engine Marketing (SEM)
- Examples: Google Ads for 'Paris tours', SEO for 'best Florence activities', Bing Ads for 'Rome cooking classes'
- Campaigns: Top Rated Tours in Europe, Discover Unique Experiences, Book Your Next Adventure
Top Sales Channels
- Online Booking Platform
- getyourguide.com, mobile app (iOS, Android), partner websites
- Early Bird Discounts, Last Minute Deals, Group Booking Savings
- Affiliate Marketing
- Travel bloggers, hotel booking sites, airline partners
- Partner Exclusive Offers, Destination Package Deals, Refer a Friend Program
- Direct B2C Sales
- Email newsletters, push notifications, in-app promotions
- Flash Sale Weekends, Your Personalized Recommendations, Loyalty Program Benefits
Tripster SWOT Analysis
Strengths
Global brand recognition
extensive inventory of tours and activities
strong user-friendly platform with mobile app.
Weaknesses
High competition in popular destinations
potential for generic tour offerings
reliance on third-party guides.
Opportunities
Expand into new niche markets
partnerships with airlines/hotels
leverage AI for personalized recommendations.
Threats
Intense competition from other OTAs and local providers
economic downturns impacting travel
potential for negative reviews.
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