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Total Aluminium Solutions is a UK-based manufacturer of bespoke aluminum windows, doors, and rooflights. They have been in business for nearly 40 years and supply only to trade customers. They pride themselves on high-quality products, fast lead times, and excellent customer service.
Company : Total Aluminium Solutions
Industry : ConstructionBuilding MaterialsFenestration
Total Aluminium Solutions Key Value propositions
Total Aluminium Solutions Latest news
Anchorage adds to record homeless death total as major winter ...
Nov 13, 2023 ... Anchorage adds to record homeless death total as major winter storms hit ... News. Eleven of those deaths last year came during winter months ...
Anchorage adds to record homeless death total as major winter ...
Nov 10, 2023 ... Anchorage adds to record homeless death total as major winter storm drops more than 2 feet of snow ...
Private equity firms face pressure as dry powder hits record $2.59 ...
Dec 13, 2023 ... The dry powder total as of Dec. 1 represented close to an 8% increase over the December 2022 total of $2.39 trillion, according to S&P Global ...
Schroeder Clinches ASUN Golfer of the Week Honors - University of ...
Oct 10, 2024 ... Her eighth-place finish included the second-most pars in the field with 38 total, as well as top-six marks in par-four and par-five average ...
Total Aluminium Solutions SWOT Analysis
Strengths
Nearly 40 years of experienceFocus on high-quality materials and craftsmanshipStrong relationships with trade customers
Weaknesses
Limited marketing efforts towards end consumersPotential reliance on a smaller geographical marketPrice sensitivity in competitive market
Opportunities
Expansion into new product lines or materialsDevelop a stronger online presence and digital marketing strategyExplore partnerships with complementary businesses
Threats
Fluctuations in construction industry demandRising material costs and supply chain disruptionsCompetition from larger, national companies
Top Marketing Strategies for Total Aluminium Solutions
Content Marketing and SEO Optimization
Develop high-quality content, such as blog posts, case studies, and product guides, to attract target customers through organic search and establish Total Aluminium Solutions as a trusted resource for construction professionals. Optimize website content and technical SEO to rank higher in search results and generate more qualified leads.
Partnerships and Trade Shows
Form strategic partnerships with architects, builders, and other construction-related businesses to expand reach and referral opportunities. Actively participate in relevant trade shows and industry events to showcase products and build valuable connections with potential customers.
Referral Program and Customer Loyalty Initiatives
Implement a referral program that incentivizes existing customers to recommend Total Aluminium Solutions to their network, fostering word-of-mouth marketing and increasing brand awareness. Develop a loyalty program to reward repeat customers with exclusive discounts and benefits, encouraging ongoing business and building customer retention.
Total Aluminium Solutions User Persona
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GOALS
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Total Aluminium Solutions Geographic and Demographic Insights
Geographic Insights: Total Aluminium Solutions' primary market is the UK (90%), with a minor presence in Ireland and other Western European countries.
Top Countries
United Kingdom
90%
Ireland
5%
France
1%
Germany
1%
Netherlands
1%
Demographic Insights: The target audience is primarily male (70%) and aged between 25-54, reflecting the demographics of the construction industry.
Age Distribution
Gender Distribution
Total Aluminium Solutions Socio-economic Profile
Household and Income Insights: Target users typically fall within the middle-income bracket and have an average household size of 3-4 people.
Educational and Employment Insights: The majority of target users are employed full-time or are business owners, with a high school or equivalent level of education.
Households Size
Income Distribution
Education Level
Employment Status
Total Aluminium Solutions Behavioral Insights
Interest-Based Insights: Target users show interest in construction, architecture, home improvement, property development, DIY, interior design, and sustainable building.
Technology and Social Media Usage: Users primarily use LinkedIn and YouTube for professional purposes. They prefer desktop devices, reflecting their work habits.
Interests
Device Breakdown
Social Media Usage
Total Aluminium Solutions Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Senior Architectural Systems | 25.5% | Aluminum Windows, Aluminum Doors, Curtain Walling |
| AluK (GB) Limited | 20.5% | Aluminum Systems, Building Products, Facade Solutions |
| Smart Systems UK | 15% | Aluminum Glazing, Door Solutions, Bifold Doors |
