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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Sequrly Top Products
Brand Positioning
Sequrly positions itself as a cybersecurity leader in advanced, user-centric authentication and authorization, offering 'confidence like never before' through integrated MFA, secure data access, and API solutions for businesses prioritizing both security and convenience.
Customer Sentiments
Customer sentiment appears to be positive due to the strong emphasis on user-centric security, convenience, and API integrations, addressing common frustrations like complex systems and maintaining compliance. The tiered pricing and free individual plan further contribute to accessibility and perceived value.
Sequrly Key Value Propositions
Sequrly's key value proposition lies in providing 'confidence like never before' through integrated, user-centric security that combines advanced MFA and biometrics with seamless access management for sensitive data and collaboration. This enables businesses to secure operations without compromising convenience, supported by flexible API integrations.
Sequrly SWOT Analysis
Strengths
Strong focus on user-centric security and convenience.
Comprehensive MFA solutions including Passkeys.
API integrations for embedded security.
Weaknesses
Limited visibility in a competitive market.
Pricing tiers cap at 1000 users, potentially limiting large enterprise reach.
Reliance on cloud providers (AWS, Google) introduces dependencies.
Opportunities
Growing demand for robust cybersecurity solutions.
Expansion into new industries with sensitive data needs.
Leveraging freemium model to attract B2B leads.
Threats
Intense competition from established players.
Rapidly evolving cyber threats and regulations.
Potential for data breaches impacting reputation.
Market Growth Stage
Pace of Market Growth
Sequrly Target Audience
Geographic Insights
Primarily targeting North America, especially the US, with secondary focus on key European and Anglophone markets.
Top Countries
United States
65% market share
Canada
10% market share
United Kingdom
7.5% market share
Germany
5% market share
Australia
4% market share
Sequrly Audience Segments
Enterprise IT/Security Leader
30-55 years
Male • Female
Global • USA • Europe
Mid-Market IT Manager
28-45 years
Male • Female
Global • USA
HR & Payroll Operations Head
35-60 years
Male • Female
Global
Developer/Product Manager
22-40 years
Male • Female
Global
Security-Conscious Individual
18-35 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Sequrly
Interactive ROI Calculator
Create an interactive ROI calculator on Sequrly's website. This allows potential customers to input their current security setup and data breach concerns, demonstrating the tangible cost savings and security improvements they can achieve by adopting Sequrly's solutions.
Learn morePersonalized User Onboarding
Implement personalized onboarding flows based on the user's role (e.g., IT manager, HR professional) and the size of their organization. Tailored onboarding will highlight the most relevant features and benefits for each user segment, leading to increased product adoption and engagement.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide that educates potential customers about the importance of advanced authentication and authorization. The guide will position Sequrly as a thought leader and trusted advisor, guiding customers through the decision-making process and showcasing the value proposition of their platform.
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