Sequrly Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Okta

Duo Security (Cisco)

Top Marketing Channels

Okta

Content Marketing
Examples: Whitepapers on Zero Trust, Blog posts on identity management trends, Webinars on secure access
Campaigns: Identity Security Best Practices Series, Zero Trust Explained, The Future of Work Security

Digital Advertising
Examples: Google Ads for 'SSO solutions', LinkedIn Ads targeting IT Managers, Display ads on tech news sites
Campaigns: Simplify Access with Okta, Secure Your Enterprise Identity, Modernize Your Authentication

Event Marketing
Examples: Okta's annual Oktane conference, Sponsorship of cybersecurity expos, Virtual summits on identity
Campaigns: Oktane Global Conference, Cloud Security Summit, Identity Leader Series

Direct Sales
Enterprise sales team, Account executives, In-person meetings
Okta Enterprise Security Assessment, Strategic Identity Transformation Program, Personalized Demo & Consultation

Channel Partners
Managed Security Service Providers (MSSPs), System Integrators, Value-Added Resellers (VARs)
Partner Enablement Program, Joint Solution Go-to-Market, Reseller Incentive Program

Online Sales / Free Trial
Self-service sign-up for developer editions, Free trials for specific products, Product-led growth initiatives
Okta Developer Trial, Free SSO for Small Business, Try Okta Workforce Identity

Established market leader

Comprehensive identity platform

Strong brand recognition and trust

Higher pricing compared to some competitors

Complexity in deployment for smaller organizations

Potential for feature bloat

Growing demand for identity-centric security

Expansion into new geographies and industries

Acquisition of complementary technologies

Intense competition from Microsoft and other large vendors

Evolving regulatory landscape

Risk of data breaches impacting reputation