The target audience for Together Credit Union is broad, encompassing residents and employees within specific Missouri counties, primarily St. Louis City and County, St. Charles County, Jefferson County, and Franklin County. This also extends to certain employee groups regardless of residence, such as those working for the St. Louis Metropolitan Police Department, many school districts, and various companies listed on their site. This suggests a dual-pronged approach: geographic targeting for general residents and employer-based targeting for specific affinity groups. They aim to attract individuals and families at various life stages, from young adults opening their first checking account to retirees managing their wealth. Small businesses within their geographic footprint are also a key target, offering them business banking services, loans, and treasury solutions. Their messaging would likely emphasize community, personalized service, competitive rates, and financial education, appealing to those who prefer a credit union's member-centric model over a traditional bank.