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Executive Summary
Together Credit Union is a financial cooperative that provides a comprehensive range of banking products and services to its members. As a credit union, it is member-owned and operates on a not-for-profit basis, meaning profits are returned to members in the form of lower loan rates, higher savings rates, and reduced fees. Their offerings include personal banking services like checking and savings accounts, loans (auto, home, personal), credit cards, and investment services. They also provide business banking solutions, including checking, savings, loans, and treasury management. The credit union emphasizes its local community ties, personal service, and commitment to financial education for its members. Their primary service area appears to be St. Louis, Missouri, and surrounding counties, along with specific employer groups. They position themselves as a trusted financial partner focused on helping members achieve their financial goals, distinguishing themselves from traditional banks through their cooperative structure and member-first philosophy.
Industries
Major Markets
United States
Canada
MexicoKey Competitors
Together Credit Union Top Products
Brand Positioning
Together Credit Union positions itself as a community-centric, member-owned financial cooperative in St. Louis, offering personalized service, competitive rates, and financial education over traditional banking.
Customer Sentiments
Customer sentiment is likely positive, driven by the credit union's member-first philosophy, personalized service, and emphasis on community involvement, which contrasts with the impersonal nature of larger banks. This is reinforced by their non-profit structure returning value to members through better rates and lower fees.
Together Credit Union Key Value Propositions
Together Credit Union offers a member-centric alternative to traditional banks, providing personalized financial services, competitive rates, and community focus. Their non-profit structure ensures value is returned to members through lower fees and better rates, fostering trust and long-term relationships.
Together Credit Union SWOT Analysis
Strengths
Member-owned, non-profit structure fosters trust and loyalty.
Strong local community ties and personalized service.
Comprehensive range of personal and business banking products.
Weaknesses
Geographic limitation to the St. Louis metropolitan area.
Potentially lower brand recognition compared to national banks.
Reliance on physical branches limits scalability without digital expansion.
Opportunities
Expand digital offerings to reach a broader audience virtually.
Increase market share by targeting specific affinity groups more aggressively.
Offer specialized financial literacy programs for young adults and entrepreneurs.
Threats
Competition from larger banks with extensive branch networks.
Emergence of FinTech companies offering niche digital services.
Economic downturns impacting loan demand and savings rates.
Together Credit Union operates within the Financial Services industry, specifically within the Credit Union sector. This domain is characterized by providing banking and financial products and services to its members, who are also its owners. Unlike commercial banks, credit unions are not-for-profit organizations focused on returning value to their members through better rates and lower fees. Their domain encompasses retail banking, lending (consumer and commercial), savings and investment services, and digital banking platforms. They compete with traditional banks, other credit unions, and increasingly with FinTech companies for various financial services. Their operational domain also includes compliance with financial regulations and a strong emphasis on community engagement and financial literacy for their members.
Market Growth Stage
Pace of Market Growth
Together Credit Union Target Audience
Geographic Insights
Together Credit Union primarily serves the St. Louis, Missouri metropolitan area. Their market is highly localized, focusing on residents and specific employee groups within defined Missouri counties.
Top Countries
United States
100% market share
Canada
0% market share
Mexico
0% market share
United Kingdom
0% market share
Germany
0% market share
Together Credit Union Audience Segments
The target audience for Together Credit Union is broad, encompassing residents and employees within specific Missouri counties, primarily St. Louis City and County, St. Charles County, Jefferson County, and Franklin County. This also extends to certain employee groups regardless of residence, such as those working for the St. Louis Metropolitan Police Department, many school districts, and various companies listed on their site. This suggests a dual-pronged approach: geographic targeting for general residents and employer-based targeting for specific affinity groups. They aim to attract individuals and families at various life stages, from young adults opening their first checking account to retirees managing their wealth. Small businesses within their geographic footprint are also a key target, offering them business banking services, loans, and treasury solutions. Their messaging would likely emphasize community, personalized service, competitive rates, and financial education, appealing to those who prefer a credit union's member-centric model over a traditional bank.
Young Professional Starter
22-35 years
Male • Female
St. Louis City, MO • St. Louis County, MO • St. Charles County, MO
Growing Families & Homebuyers
28-45 years
Male • Female
St. Louis City, MO • St. Louis County, MO • Jefferson County, MO
Local Small Business Owner
40-65 years
Male • Female
St. Louis City, MO • St. Charles County, MO • Franklin County, MO
Prudent Pre-Retirees & Retirees
55-75 years
Male • Female
St. Louis City, MO • St. Louis County, MO • Jefferson County, MO
Student & First-Time Banker
18-24 years
Male • Female
St. Louis City, MO • St. Louis County, MO
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Together Credit Union
Referral Contest
Implement a referral contest to incentivize current members to refer new members. This leverages word-of-mouth marketing to grow the member base within the local community and affinity groups, driving new accounts and loan applications.
Learn moreLeverage User-Generated Content (UGC)
Encourage members to share their positive experiences with Together Credit Union through testimonials, photos, and videos. Showcasing authentic user-generated content builds trust and credibility, making the credit union more appealing to prospective members.
Learn morePersonalized User Onboarding
Create tailored onboarding experiences for new members based on their specific needs and financial goals. This fosters a stronger relationship and increases engagement with the credit union's products and services, leading to higher retention rates and product adoption.
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