Together Credit Union : Market and Competitor Analysis

Find stats on top websites

www.teaconnect.org

www.torus.co

Together Credit Union is a financial institution serving the St. Louis metropolitan area. They offer a wide array of financial products and services including checking and savings accounts, loans, mortgages, and investment options. They are committed to community engagement and financial empowerment.

Company : Together Credit Union

Industry : Financial ServicesBankingCredit Unions

Major Markets

United States

Canada

Mexico

Key Competitors

Bank of America

Wells Fargo

U.S. Bank

Together Credit Union Key Value propositions

Community Focus

Financial Empowerment

Competitive Rates

Variety of Products

Together Credit Union Latest news

Together Credit Union

Service Updates. Important alerts on branches and digital banking. Stay updated » ; Anywhere Access. Access your account no matter where you are. See options » ...

Dear Money: A Love Letter — How Do You C.U.

Feb 14, 2019 ... Dear Money,. When I have you, I feel like Rose from the Titanic… “I'll never let go.” But then I see something more important ...

The Credit Union is Closer Than You Think

... main content Skip navigation. Together Credit Union Homepage · Online ... For the latest on temporary branch hours and COVID guidelines, visit Service Updates.

Important Numbers

Visa Credit Card. Card Activation: 866-883-8472. For your credit card balance or to report a lost or stolen card, please call your local branch.

Together Credit Union SWOT Analysis

Strengths

Strong community focusCompetitive rates and productsCommitment to financial education

Weaknesses

Smaller geographic reach compared to national banksPotentially limited marketing budgetMay lack brand recognition compared to larger institutions

Opportunities

Expand digital services and online presencePartner with local businesses for greater reachDevelop targeted financial literacy programs for specific demographics

Threats

Competition from larger financial institutionsChanging economic conditions impacting lending and savingsIncreasing consumer preference for digital-only banking options

Top Marketing Strategies for Together Credit Union

Personalized User Onboarding

This strategy aims to tailor the user experience for individual customers by providing them with personalized onboarding that guides them through the process of setting up an account and using the products based on their specific needs and financial goals.

Interactive Exit-Intent Quiz

This engaging strategy utilizes exit-intent popups to capture user attention and offer them a fun interactive quiz about their financial needs and goals, providing valuable insights while driving them to explore the credit union's offerings.

Leveraged Reciprocity

Together Credit Union can implement a strategy of giving valuable content, financial advice, or community resources for free to build trust and rapport with potential customers, creating a reciprocal relationship where users feel motivated to engage with the credit union's services.

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Together Credit Union User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Secure a low-interest rate loan to purchase her first home in a safe neighborhood with a good school district
Open a 529 college savings account for her newborn son and start saving for his future education
Find financial planning resources and workshops offered by the credit union to make informed financial decisions for her growing family

Frustrations

Navigating complex financial jargon and loan options without sufficient guidance
Finding time outside of her busy teaching schedule to visit the credit union branch for inquiries
Saving for both short-term financial goals and long-term financial security while on a teacher's salary

Name:

John Miller

Age :

25

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Find a credit card with attractive rewards or cashback programs to manage daily expenses and build credit
Secure a low-interest auto loan to finance the purchase of a new, reliable car for commuting to work
Explore investment options to grow his savings and start building a diversified investment portfolio for the future

Frustrations

Concerns about high interest rates and hidden fees associated with credit cards and loans
Difficulty understanding different investment options and their associated risks without sufficient financial knowledge
Finding time for in-person banking services with a busy work schedule and preference for digital solutions

Name:

Emily Chen

Age :

45

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Refinance her existing mortgage to take advantage of lower interest rates and potentially shorten her loan term
Open a high-yield savings account to maximize returns on her emergency fund and short-term savings
Seek financial advice on estate planning and retirement planning to ensure long-term financial security

Frustrations

Managing multiple financial accounts across different institutions and the inconvenience of consolidating them
Lack of personalized financial advice tailored to her specific financial situation and goals
Feeling overwhelmed by the complexities of estate planning and retirement planning without professional guidance

Together Credit Union Geographic and Demographic Insights

Geographic Insights: Together Credit Union primarily serves the US market, with a negligible international presence.

Top Countries

United States
99.9%
Canada
0.1%
Mexico
%
United Kingdom
%
Germany
%

Demographic Insights: Together Credit Union sees a slightly higher preference from female users. The credit union attracts a good mix across all age groups.

Age Distribution

Gender Distribution

Together Credit Union Socio-economic Profile

Household and Income Insights: The credit union attracts users from diverse income levels, mainly targeting middle-income households.

Educational and Employment Insights: Together Credit Union's user base largely comprises employed individuals with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Together Credit Union Behavioral Insights

Interest-Based Insights: Target users are interested in local happenings, family activities, financial literacy, homeownership, and community involvement.

Technology and Social Media Usage: Users are active on Facebook, YouTube, and Instagram and primarily use desktops, followed by Android and iOS devices.

Interests

Local EventsSt. Louis NewsFamily ActivitiesFinancial LiteracyHome OwnershipCommunity InvolvementEducation

Device Breakdown

Social Media Usage

Together Credit Union Top Competitors

Competitor	Estimated market share	Top domains
Bank of America	30%	Consumer Banking, Corporate Banking, Investment Banking
Wells Fargo	25%	Consumer Banking, Commercial Banking, Wealth Management
U.S. Bank	20%	Consumer Banking, Business Banking, Payment Services

www.teaconnect.org

www.torus.co

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