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TIMEOS Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Operations Manager

Education: Master's Degree, Healthcare Administration

Age: 48

Gender: Male

Occupation: HR Director

Education: Master's Degree, Human Resources

Age: 36

Gender: Female

Occupation: Restaurant Owner/Manager

Education: Bachelor's Degree, Business Administration

Healthcare Operations Manager

Healthcare Operations Manager

Age: 42
Gender: Female
Occupation: Operations Manager
Education: Master's Degree, Healthcare Administration
Industry: Healthcare Management
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline complex shift scheduling for nurses and medical staff across multiple departments to ensure optimal patient care
  • Maintain full compliance with strict healthcare regulations and labor laws to avoid penalties
  • Empower staff with self-service options for shift swaps and leave requests to increase job satisfaction and reduce administrative burden.

Pain Points

  • Manual scheduling leading to frequent errors and last-minute scramble to fill shifts, impacting patient care
  • Constantly worrying about compliance violations related to working hours and rest periods
  • High administrative workload due to managing leave requests and time-off for a large, diverse team.

TIMEOS Geographic Distribution

TIMEOS primarily targets the German market (95%), with minor presence in neighboring German-speaking countries like Austria and Switzerland, and very limited reach beyond.

Top Countries

Germany flag

Germany

95%
Austria flag

Austria

2%
Switzerland flag

Switzerland

1%
Netherlands flag

Netherlands

0.5%
Belgium flag

Belgium

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households (45%), indicating established families. Most have medium incomes (60%), reflecting professional roles.

Employment Status

Income Distribution

Education Level

TIMEOS Behavior Analysis

Behavior Profile

Technology Adoption
Digitalization
Automation
Time-sensitive
Practical
Self-service
Transparency
Efficiency Seeking
Problem-solving
Research-oriented
Mobile Usage
Online Learning
Social Media Engagement
Trial User
Networking
Information Seeking

Device Breakdown

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