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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
E2open
Kinaxis
Top Marketing Channels
E2open
- Content Marketing
- Examples: Whitepapers on supply chain resilience, Blog posts on global trade compliance, Webinars on demand sensing
- Campaigns: Resilient Supply Chain Series, Global Trade Insights, Demand Driven Planning Webinars
- Digital Advertising
- Examples: LinkedIn Ads targeting supply chain VPs, Google Search Ads for 'supply chain planning software', Industry-specific banner ads on logistics news sites
- Campaigns: Accelerate Your Supply Chain, Maximize Global Trade Efficiency, Data-Driven Logistics Solutions
- Industry Events & Conferences
- Examples: Sponsorship of Gartner Supply Chain Symposium, Exhibitor at CSCMP EDGE, Participation in industry association meetings
- Campaigns: E2open Exchange (annual conference), Supply Chain Innovation Summit, Digital Transformation Roadshow
Top Sales Channels
- Direct Sales (Enterprise)
- Dedicated account executives for large corporations, On-site product demonstrations, Customized solution proposals
- Strategic Account Growth Program, Digital Supply Chain Transformation, Value Realization Engagements
- Partner Network
- Collaborations with system integrators (e.g., Accenture, Deloitte), Reseller agreements with regional technology firms, Alliance with cloud providers (e.g., Microsoft Azure)
- E2open Partner Program, Joint Solution Accelerators, Ecosystem Expansion Initiative
- Inbound Sales (Demo Requests)
- Website 'Request a Demo' forms, Contact us via LinkedIn, Lead nurturing from webinar attendance
- Experience E2open Today, Personalized Solution Consultation, Future-Proof Your Supply Chain
ThroughPut Inc. SWOT Analysis
Strengths
Comprehensive suite of supply chain solutions
Strong presence in global trade and logistics
Established customer base and industry recognition
Weaknesses
Complexity of integration with legacy systems
High implementation costs
Potential for feature overlap across acquired solutions
Opportunities
Growing demand for end-to-end supply chain visibility
Expansion into new geographies and industries
Increased focus on sustainability and ethical sourcing
Threats
Emergence of niche AI-powered competitors
Economic downturn impacting enterprise software spending
Rapid technological advancements requiring constant innovation
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